Marketing For Consultants

If you are looking to add meta tags to your images to help for SEO purposes, which is a very good thing to do, how do you do it in WordPress? This page and video is designed to show you how to add an SEO meta tag to images on your WordPress website: Get Clients […]

Whilst since the pandemic everyone has been using Zoom seemingly on a daily basis, some features are not as obvious to find as you might think. One of them is finding where to remove the social share icons or buttons that appear very prominently at the top of the Zoom Registration Pages. Anyone who wants […]

What Are The Best Website Design Templates Or Layouts For Consulting Websites? We all know now that one of the first place we all go to find any service provider is the internet, which is why it is so important that consultants get their website design right. When they do, it makes attracting new clients […]

So you have taken the challenge on and started your own consulting business. You have already found office premises or have decided to work from home. You have bought your computer and ordered your stationery, so you are completely ready to go.m Your new telephone line is installed and you sit next to your lovely […]

If you are starting a consultancy business or redefining who you serve with your consulting services, choosing a consulting niche can make a huge difference to the amount you charge for your services and how successful you become. This article, a mini niche consultancy course in effect, is designed to help you choose your consulting […]

This section is designed to make you think about your ideal type of consulting client. The purpose of running a consultancy is to run a business that you enjoy and to work with people that you enjoy working with. At first, you do not necessarily have the luxury of being able to pick and choose […]

My path into consultancy.. The song goes “it’s not how you start it’s how you finish.” I disagree. It’s not even about the finishing, but instead it is all about the taking part in your business on a day to day basis to the maximum of your ability that matters the most. It is about […]

One of my clients spends six figures every single month on Google Ads. Don’t worry, this is not a typical Google Ads spend if that sum made you shudder, but the key thing to know is that because I manage this campaign for them, I know that it is very profitable. They wouldn’t keep doing […]

One of THE important considerations Google makes when deciding how high up the Google Charts to list your website is how quickly your website loads. Google figures, correctly so in my impatient opinion, that if your website is slow to load, it is bad for the user. I know for my part if a website […]

Question. What is the quickest way to get more clients if you are using Google Ads? Answer. Improve your landing pages (this is the page you direct your advertisers to when they click on your Google Ads). Every time I take over a Google Ads campaign for a business owner, I ask them how much […]

Oops – did you notice one of my infamous typo’s last week? This was the sentence: “The only trouble with that overnight success story is that I have been running Google Ads campaigns since 2014 – ooh would you look at that – that is me becoming a 15 year overnight success story right there, […]

If you have made the excellent decision to start your consulting business, the next part is often the more challenging for consultants: Growing Your Consulting Business. How do you grow a consulting business the easy way and the sustainable way to ensure that your consulting business grows consistently? The purpose of this article is to […]

If you spend any time browsing the internet, sooner or later you are likely to come across a website that displays the Google Website Not Secure warning message in the URL address bar as shown in the image below: If this is how your website is currently displaying in the address bar you need to […]

I have always been a pretty hard worker, so in the days of yore when I was a solicitor you would often find me at my desk at 7am, long before everyone else came in. I used to do an hour or two of work before the rest of the office arrived, then around 9am […]

I had some great responses to my question about why people have not yet started generating easy client instructions and referrals by using email marketing consistently. This first one is a good one that I have heard at least 100 times before, so I am going to start with that: “I haven’t started using email […]

I have always been about taking action rather than talking about it. Sadly, I know from my time in a mastermind group with many business owners just last week that this trait of mine to get on and take action is far from normal. I have heard the same people talk about doing the same […]

I keep telling you that email marketing is fantastic for your business, but nothing speaks louder than people already doing it, so here are a couple of comments from real business owners about email marketing and what it has done for them. These are solicitors too, a more sceptical bunch you will not find. If […]

I have a friend who is a business coach who asks simply brilliant question on LinkedIn. Each question generates a large volume of comments. His following increases week on week and many of his followers become his clients. Smart! Last week I told you how you can use celebrities in your subject line and articles […]

It is undeniable that Steve Jobs was a business genius. He twice made Apple great and it isn’t doing so badly today even though he is no longer with us. When he came back to Apple he famously cut a lot of products from their offering and the company soon became profitable again. He said […]

I gave you some reasons last week why it is so absolutely vital that you have an email list and that you communicate with it consistently. I have some good business friends who asked me for advice about how to arrange their new book launch. I started off by telling them to grow their email […]

What is this mysterious thing that increases the value of your business when you sell it? When I reveal it, don’t dismiss this as it is based on cold, hard evidence. I have worked closely with people that buy and sell business for a number of years, and they all say the same thing. The […]

I have spoken with a lot of consultants recently who have everything that they need to sell their consultancy services. They have great expertise, they know the way to deliver value to their clients through their intellectual property, systems and processes, but they just can’t, won’t or haven’t managed to sell any of their consultancy […]

When I see people advertising on facebook, generally my skin starts to crawl. Their usual formula is facebook advertisement offering something that promises me maximum returns with no effort (the false marketing) and then puts me into a funnel where they try and sell me hard onto whatever they are offering. It really does make […]

Do you run a consultancy business? Would you like to know how I found enough consulting clients to grow my six figure consultancy business so that you can copy my plan and grow your own consultancy business; fast? Would you like to know how to set up systems that get you new consultancy clients, allowing […]