How Consultants And Coaches Attract Their Ideal Clients. As a consultant, I can tell you, that there is no better feeling than having your calendar filled with your ideal prospects who are eager to discover more about working with you. When I first started my business in 2003 (grey hairs to prove it) it wasn’t […]
Understanding Google Analytics For SME’s
If you now know your number (you do, don’t you), then you will now know how many people are finding your website every month. Let’s have a look at what this means by looking at one of my websites Google Analytics numbers: Users: 1,023. This is the total number of people visiting your site in […]
Marketing Optimisation To Win New Clients For Your Business
Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race […]
Why Website Speed Is Important For Google SEO sAnd How To Test It
I am told that speed is not always of the essence. Apparently, talking too quickly can be a problem. I am definitely guilty of that one at times when my excitement runs away with me. Another problem with speed for me is thinking words onto paper faster than my fingers can keep up. I make […]
How Do Consultants Find Time To Grow Their Consultancy Business
The consultant finished another week of work. She was frustrated that she hadn’t quite achieved what she had set out to do this week but feels confident that next week will lead to her making better progress towards her goals. First things first, she needs to put together a plan and then follow it to […]
Finding Your Consulting Niche
If you do not already know which sector you are going to focus on at this stage, then this section should help you to find your niche. Why Choose A Consulting Niche? Why not just be a general consultant advising everyone about everything? Why do you need a niche for your consulting practice? Well, in […]
How To Become A Business Consultant Free Guide
Why Choose To Become A Business Consultant? If you are considering becoming a business consultant, what do you need to take into account in this process? What is a Consultant? A Consultant is described in the Oxford English dictionary as “A person qualified to give expert professional advice”. Before you panic and, if you are […]
The Best Methods Of Marketing For Consultants
What works best when it comes to marketing for consultants? If you are already a consultant or thinking of becoming one, your first major challenge is to determine exactly how you will find your first clients, or even just your first client. So where do you start when it comes to marketing your consultancy business? […]
Make Marketing Your Consultancy Business Easier
I recently met with a very good business coach for a catch up coffee. I have known him for a number of years and he is a really nice chap with excellent qualities for being a business coach/consultant (the main one being that he has run very many successful businesses). We caught up on each […]
How To Use Email Marketing To Grow Your Consulting Business
The start of this article makes it sound as though you have a choice, doesn’t it. ‘How to use email marketing to grow your consulting business‘. Mmm, I might just try that Nick, it sounds interesting. Maybe I will use email marketing, or maybe I won’t. When it comes to selling your consulting services, you […]
Best Consulting Websites | Best Consultant Websites | Consultancy
What Are The Best Consulting Websites? Which Consultancy Website Design Templates Or Layouts Work The Best? We all know now that one of the first places we all go to find any service provider is the internet, which is why it is so important that consultants get their website design right. When they do, it […]
Setting Up A Consultancy Business In The UK
If you are thinking of setting up a consultancy business in the UK, you will have a million and one thoughts and questions running through your mind. When I set up my consultancy business, I know that I did. I established my business marketing consultancy for solicitors in 2003. Since then, it has gone from […]
How To Market A Consulting Business
So you have taken the challenge on and started your own consulting business. You have already found office premises or have decided to work from home. You have bought your computer and ordered your stationery, so you are completely ready to go.m Your new telephone line is installed and you sit next to your lovely […]
Choosing Your Consulting Niche | Niche Consultancy | Niche Consultant Courses
If you are starting a consultancy business or redefining who you serve with your consulting services, choosing a consulting niche can make a huge difference to the amount you charge for your services and how successful you become. This article, a mini niche consultancy course in effect, is designed to help you choose your consulting […]
Find Consulting Clients | How To Get Consulting Clients Fast
If you are looking for help finding consulting clients, I am here to help you. I show consultants how get consulting clients fast and not just any consulting clients, but their ideal consulting clients; the ones who pay well and are a dream to work with. Read on to discover how to find consulting clients. […]
Why I Set Up My Marketing Consultancy Business
My path into consultancy.. The song goes “it’s not how you start it’s how you finish.” I disagree. It’s not even about the finishing, but instead it is all about the taking part in your business on a day to day basis to the maximum of your ability that matters the most. It is about […]
Software That Notifies You When Your Website Goes Down – Free!
One of my clients spends six figures every single month on Google Ads. Don’t worry, this is not a typical Google Ads spend if that sum made you shudder, but the key thing to know is that because I manage this campaign for them, I know that it is very profitable. They wouldn’t keep doing […]
Using Google’s Site Speed Page Test And How Important Is Website Loading Page Speed
One of THE important considerations Google makes when deciding how high up the Google Charts to list your website is how quickly your website loads. Knowing your website page loading speed is critical. Here is how to use Google’s site speed page test to discover this. Google figures, correctly so in my impatient opinion, that […]
The quickest way to get more clients if you are using Google Ads?
Question. What is the quickest way to get more clients if you are using Google Ads? Answer. Improve your landing pages (this is the page you direct your advertisers to when they click on your Google Ads). Every time I take over a Google Ads campaign for a business owner, I ask them how much […]
Top Three 2019 Most Read Articles
I always enjoy this time of year; the chance to look back at 2019 and discover which articles were the ones that attracted the most visitors to my website, because if they were interesting to new visitors, I think they might be interesting to you too. Without further ado, in reverse order, the winners are: […]
How To Write SEO Title Tags & Google Ads For Higher Click Through Rates
Listen, do you want to know a secret? Do you promise not to tell? Whoa-oh-oh, closer Let me whisper in your ear…… OK, I will stop with the Beatles lyrics now before I get to the intimate part, but I do want to share a secret with you today, one that will help you with […]
The Most Vital Number For Google Ads To Work!
It’s all about the numbers with Google Ads. If you have the right volume of clicks coming from your Google Ads camp Google Ads is ALL about the numbers. A lot of business owners who have only recently started a Google Ads campaign come to me as a specialist PPC consultant and explain that it […]
How To Dramatically Improve Your Google Ads Campaign Performance
I am not a fan of ‘get rich quick’ schemes or ‘success hacks’, as each imply that you can achieve amazing results with very little skill or application. If you have been in busy for any length of time, you know that good results do take time. I always like reading The Sunday Times “How […]
How Do You Know If Your SEO Is Working – Business Owners Guide.
If you are paying someone to do SEO for you and you are not seeing an increase in both the number of visitors to your website and ALSO an increase in enquiries for your services, you are wasting money on SEO. If you do not currently check both of those numbers each month, you need […]
How To Know If Your SEO Is Working/ Stop Wasting Money On SEO
I have had a lot of chats with business owners recently about Search Engine Optimisation/ Marketing (SEO); the dark art of getting your website to the top of the Google search results for searches related to your services without paying for each click. On each occasion there was uncertainty as to whether it was actually […]
Marketing Skills Are Vital For Google Ads To Be Successful
I had a revelation when speaking with a client last week. At my age, I don’t get as many of them as I used to, so I thought it was worth sharing it with you. I was talking to this new Google Ads coaching client and suddenly I realised why most people get it so […]
How To Do A Business Reset In Memory Of Patricia Grace Jervis
Sadly, at 4.30pm on Thursday 12th September, I lost my mother. I take great comfort from the fact that my brother Greg and I were with her at the end, holding her as she left us. It was all rather sudden. I had only taken her into hospital 6 days before with a nasty arm […]
What Every Business Coach, Consultant & Mentor Must Offer On Their Website
I frequently visit many business coach and business consultant websites as part of my research before having a Business Growth Strategy Call with them. I am often staggered that they do not include the one marketing element which is critical to making their website produce new clients for them. If I were a prospect and […]
Don’t Let GDPR Stop Your Email Marketing To Win New Clients
I have always been a pretty hard worker, so in the days of yore when I was a solicitor you would often find me at my desk at 7am, long before everyone else came in. I used to do an hour or two of work before the rest of the office arrived, then around 9am […]
Why Email Marketing Beats Facebook Marketing Every Time..
I had some great responses to my question about why people have not yet started generating easy client instructions and referrals by using email marketing consistently. This first one is a good one that I have heard at least 100 times before, so I am going to start with that: “I haven’t started using email […]
Email Marketing For Service Businesses. Don’t Forget To Ask For The Sale!
I was excited! I had been searching for a new service provider to fill a gap in my support team. I am not one for hiring, but I am a huge fan of outsourcing. I narrowed my search down to just three businesses who could provide the service that I needed. I made contact with […]
Improve Your Email Marketing Subject Lines With This Tip
I have always been about taking action rather than talking about it. Sadly, I know from my time in a mastermind group with many business owners just last week that this trait of mine to get on and take action is far from normal. I have heard the same people talk about doing the same […]
Within four months I have an email list of 1,000 people
I keep telling you that email marketing is fantastic for your business, but nothing speaks louder than people already doing it, so here are a couple of comments from real business owners about email marketing and what it has done for them. These are solicitors too, a more sceptical bunch you will not find. If […]
Ask this question for excellent results!
I have a friend who is a business coach who asks simply brilliant question on LinkedIn. Each question generates a large volume of comments. His following increases week on week and many of his followers become his clients. Smart! Last week I told you how you can use celebrities in your subject line and articles […]
Steve Jobs’ advice to help you grow your business
It is undeniable that Steve Jobs was a business genius. He twice made Apple great and it isn’t doing so badly today even though he is no longer with us. When he came back to Apple he famously cut a lot of products from their offering and the company soon became profitable again. He said […]
Grabbing your prospects undivided attention
I gave you some reasons last week why it is so absolutely vital that you have an email list and that you communicate with it consistently. I have some good business friends who asked me for advice about how to arrange their new book launch. I started off by telling them to grow their email […]
This increases the value of your business when you sell it!
What is this mysterious thing that increases the value of your business when you sell it? When I reveal it, don’t dismiss this as it is based on cold, hard evidence. I have worked closely with people that buy and sell business for a number of years, and they all say the same thing. The […]
