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Nick Jervis

Helping Service Business Owners To Grow Their Business & Enjoy Their Life

0117 290 8549

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How Do I Market My Coaching Business

How Do I Market My Coaching BusinessIf you have started a coaching business, whether life coaching, marketing coaching or sales coaching, you may well be asking “How do I market my coaching business?“. As someone who has worked with hundreds of coaches to grow their business, let me provide some help.

I will give you some ideas below, but before diving in, please let me share with you a lesson that will save you wasting hours and potentially thousands on the wrong forms of marketing.

Not all marketing tactics are created equal, so let me first explain the best types of marketing, then the Marketing DNA of a coaching business, and then show you the best forms of marketing for you.

The Two Types Of Marketing For A Coaching Business

There are two types of marketing.

One works really well, the other doesn’t work as well, costs more and takes a lot longer.

The two types are:

  1. Attraction Marketing
  2. Interruption Marketing

With interruption marketing, as its name suggests, you interrupt what someone is doing to ram their message down their throat, even though they haven’t asked you to do so.

This happens whenever seeing your message is secondary to the primary purpose that they are doing something.

For example, if I am reading a newspaper and see an advertisement for your coaching business, my primary purpose was to read the newspaper, not see your advertisement.

If I am on twitter, my primary purpose is to read updates from people I follow, so if your ad pops up, again, it is interrupting my primary purpose.

The same is the case for facebook, instagram, radio and television advertising.

Whilst you might say “Yes, Nick, but I can specifically target people who have bought certain coaching books, or are members of certain groups that need coaches”, whilst that may be true, as well as being interruption marketing, the key difference that is ALWAYS missing from interruption marketing is this:

BUYER INTENT!

Give me a prospect who has already decided to solve the problem that I fix (growing their business) over someone who may have a vague interest in it all day every day please.

In fact, I will take ONE PERSON with Buyer Intent, who has decided to finally get the help they need to grow their coaching business as opposed to 100 PEOPLE who I reach through interruption marketing.

Yes, it makes that much difference.

I share this with you as whilst the leads might be 10 or 100 times cheaper on Instagram, facebook or twitter, there is a very good reason for this.

Now that you know this, let’s look at the Marketing DNA of a coaching business.

Your Marketing DNA

There are two types of marketing DNA:

  1. Nurture
  2. Now

A Marketing DNA now business would be a plumber fixing leaks, an accountant filing tax returns or a mortgage broker fixing mortgages for people buying a home now.

They can simply ask their website visitors to call, email, complete an online enquiry or use their live chat service manned by real people (never bots) to discover more.

Simple!

A Markeing DNA Nurture business like consultancy or your coaching business has a primary purpose of growing an email list and talking with it forever, until your prospect puts their hand up to discover more about working with you.

The reason for this is that only a very tiny percentage of people decide to hire a coach or a consultant or mentor today. Instead, they look for a solution to the problem we fix.

“How Do I Market My Coaching Business?” was your search today. You didn’t google buy me a marketing consultant.

“How do I cure my anxiety?” might be the start of someone’s journey to ultimately engage a life coach, but they first look for help online. If they find your website and sign up for your anxiety tips, they may well later become a client.

“How do I sell more?” might be the search for someone who might ultimately employ a sales coach, but it is not the start of that search. A sales coach who offers “The 10 easiest ways to close a sale” in exchange for their prospect’s email address will soon have a diary full of people looking to work with them.

Now that you understand that not all forms of marketing are created equally, and that you run a Marketing DNA Nurture business, let me share with you the easiest, best and proven ways to market your coaching business.

Simply click the button below and let’s crack on with this!

Hot To Get Coaching Clients Consistently. Click here to download now:>>

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Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life client attraction I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

Best Selling Amazon Author

Two best selling marketing books on Amazon:

Best_Selling_Marketing_Books

As Featured In

Daily Express In News Nick Jervis Small Business Marketing Consultant

“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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