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Nick Jervis

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Google Website Not Secure HTTPS Warning And What To Do About It

August 6, 2019 By nickjervis

If you spend any time browsing the internet, sooner or later you are likely to come across a website that displays the Google Website Not Secure warning message in the URL address bar as shown in the image below:

Google Website Not Secure HTTPS Warning And What To Do About It

If this is how your website is currently displaying in the address bar you need to take action to fix this quickly, especially if you are spending any money at all on paid search such as Google Ads or if your website has historically received a reasonable volume of monthly search volumes (a few hundred or more each month).

Why?

Ultimately, the why comes down to “Because Google says so.”

It is all to do with data, but the reality is that for most service business owners they don’t collect data of any volume or meaning, but that doesn’t matter at all, because, as I say, Google says that your website should be secure and display as httpS rather than plain old http.

The biggest reason that your website should be httpS is a marketing one – some clients will see the message in the image below when they try and access your website:

Google HTTPS Your Connection Is Not Private Message And What It Means

Imagine the scenario:

  • You spend money making your website look good;
  • You spend money making the copy on your website sound good;
  • You spend money on Google Ads or SEO so that people can find your website; and then
  • When they go to visit your website, the bit just before they ask you to help them, they are told not to proceed because their connection is not private – in other words DO NOT VISIT THIS WEBSITE IT IS NOT SAFE!

Most people, understandably, will hit the back button faster than a cash machine spews out £50 notes and you have lost your potential sale.

How To Fix The HTTP Problem

There is usually a very quick and very cheap solution.

If you host your own website, use your support facility and ask how you can change your website from http to httpS.

If you pay someone to host your website, ask them to make the change as quickly as possible.

Until your site displays as httpS you will probably be losing business.

Whichever position applies to you, the change should not cost a lot at all, if anything.

Want To Grow Your Service Business?

If you are looking to grow your service business, why not download my free guide below and be provided with many other business growth tips, along with more “client avoidance scheme” advice like this:

Get Predictable, Steady & Consistent Flow of New Clients. Click Here Now

Filed Under: Marketing For Consultants

Get A Predictable, Steady & Consistent Flow of New Clients. Click Here Now
 

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Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

Best Selling Amazon Author

Two best selling marketing books on Amazon:

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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