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Nick Jervis

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Why Email Marketing Beats Facebook Marketing Every Time..

May 20, 2019 By Nick Jervis

I had some great responses to my question about why people have not yet started generating easy client instructions and referrals by using email marketing consistently.

This first one is a good one that I have heard at least 100 times before, so I am going to start with that:

“I haven’t started using email marketing yet because I think I should learn how to use facebook properly before that.”

If you have been thinking this too, I have some great news for you.Why Email Marketing Beats Facebook Marketing Every Time..

First, let me ask you a question.

If you wanted to catch a bus, would you run around until you saw one and hoped that you could find somewhere to get onto it, or would you head to a bus stop and wait there for it to come and collect you?

We are trained to do the latter, aren’t we? And with good reason too. It is simple.

You want a bus. You go to the bus stop and at some point, a bus comes.

Clients are the same too.

If you want a new client, or 10 new clients, I can promise you from managing a marketing spend of over £2,000,000 per annum, it will cost you considerably less and be hugely more successful if you use email marketing to win these clients than if you use facebook marketing.

You will know from your own experience and from having heard this many times before that it is 100 times easier to sell your services to former clients, unconverted prospects or to people referred by your clients than it is to sell to new ones. This is why email marketing is so effective. Email marketing is your bus stop!

With facebook people don’t know you, aren’t actively looking for your service and you have to compete for their attention with brands with much larger marketing budgets than yours. The people there are running around trying to find a bus but never visiting a bus stop. That’s tiring. I like an easy life not a hard one.

Email marketing beats facebook every time.

Next question!

I so want you to start your email marketing database AND to email it every week. Start here, start today:

 

Free Training – Email Marketing Mastery. Click Here Now

Filed Under: Marketing For Consultants

Get A Predictable, Steady & Consistent Flow of New Clients. Click Here Now
 

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Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

Best Selling Amazon Author

Two best selling marketing books on Amazon:

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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