It’s all about the numbers with Google Ads. If you have the right volume of clicks coming from your Google Ads camp
Google Ads is ALL about the numbers.
A lot of business owners who have only recently started a Google Ads campaign come to me as a specialist PPC consultant and explain that it is not working for them.
When I dive into the numbers I can see where the problem lies; there are simply not enough numbers to work with.
Let me put some ‘meat on the bones’ of that for you.
I know that if you want any sort of consistency of enquiries for your services from your Google Ads campaign, you need a minimum of 2-300 clicks per month.
When you reach that volume, as long as your website page is up to scratch as discussed last week, your telephone will ring.
However, often I see only 10 to 15 clicks per month and a spend of around £100. Unless you are incredibly lucky or have found a ‘golden keyword’ (search phrase) that brings in your ideal clients, these numbers will never add up (like my 2019 minus 2014 amounting to 15 last week).
So, if you are running a Google Ads campaign and your telephone isn’t ringing, are you generating 200 to 300 clicks every month? If you are not, that is what you need to do.
If you are generating enough clicks but your telephone still isn’t ringing, either you are targeting the wrong search terms, or your website page isn’t up to scratch.