Oops – did you notice one of my infamous typo’s last week? This was the sentence:
“The only trouble with that overnight success story is that I have been running Google Ads campaigns since 2014 – ooh would you look at that – that is me becoming a 15 year overnight success story right there, just like the business owner featured in The Sunday Times. Maybe I will be in there next week…. ”
It should, of course, have said 2004. I know that 19 minus 14 is 5, not 15 😉.
It’s all about the numbers, as is Google Ads.
There are certain sayings that I don’t like to use, such as “it’s a no brainer”. I really don’t like that one, so if you have another one that ‘does what it says on the tin’ for that situation, please feel free to share it with me.
Another common saying but often a true one is “it’s a numbers game”.
Google Ads is ALL about the numbers.
A lot of business owners who have only recently started a Google Ads campaign come to me and explain that it is not working for them.
When I dive into the numbers I can see where the problem lies; there are simply not enough numbers to work with.
Let me put some ‘meat on the bones’ of that for you.
I know that if you want any sort of consistency of enquiries for your services from your Google Ads campaign, you need a minimum of 2-300 clicks per month.
When you reach that volume, as long as your website page is up to scratch as discussed last week, your telephone will ring.
However, often I see only 10 to 15 clicks per month and a spend of around £100. Unless you are incredibly lucky or have found a ‘golden keyword’ (search phrase) that brings in your ideal clients, these numbers will never add up (like my 2019 minus 2014 amounting to 15 last week).
So, if you are running a Google Ads campaign and your telephone isn’t ringing, are you generating 200 to 300 clicks every month? If you are not, that is what you need to do.
If you are generating enough clicks but your telephone still isn’t ringing, either you are targeting the wrong search terms, or your website page isn’t up to scratch.