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Improve Your Email Marketing Subject Lines With This Tip

April 28, 2019 By Nick Jervis


I have always been about taking action rather than talking about it. Sadly, I know from my time in a mastermind group with many business owners just last week that this trait of mine to get on and take action is far from normal.

I have heard the same people talk about doing the same things in their business for months and yet nothing ever happens.

This is a great lesson for you, as your competitors are more likely than not just like this too.Pick and mix anyone?

They are doing very little, if anything, to grow their business.

To beat your competition, you only have to do slightly more than they do!

Anyway, I thought it was worth sharing that with you, to perhaps lighten your day.

Back to email marketing, and last week, in my action taking mode, I decided to test an idea that I had for a new headline idea on my law firm marketing email list.

I took action and guess what?

My new headline idea produced an even higher open rate than my celebrity Steve Jobs idea the week before.

Would you like to know what I did so that you can copy my idea?

I found my top three blogs from my law firm marketing website (in terms of visitor numbers), took the two or three keywords from each blog title, put them in my subject line and had the highest opening rate of my email since October 2018!

That’s not bad, is it?

So, my advice for you this week about headlines is to do exactly the same. It will work well for you too!

Have you started your email marketing database yet? If not, here are the two reasons why you must do so:

    1. Your clients will never forget who you are and what you do. They will know who to call when they need your service and equally as importantly, when a friend asks them to recommend someone who supplies your service, instead of replying as they do now with “Oh, I can’t remember who I used last time as I haven’t heard from them for years.” they will now be able to reply with “Yes I can. Let me forward to you the last email I received from them.” Much better, isn’t it?
    2. When your clients next come back to ask about your services, because you have now kept in touch with them consistently, they will ONLY ask you to help them. You will now be in a race of one to win their business and PRICE will not be an issue. How will that feel?

Download my guide to find out all you need to know about email marketing.

 

Free Training – Email Marketing Mastery. Click Here Now

Filed Under: Marketing For Consultants

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  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
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  • I have been marketing service businesses since 1991.

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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