What is Easy Life Client Attraction and why have I made it my mission in my own business and for all of my clients’ businesses to master it?
To understand, let me take you back to my first experience of running my own business, soon after I had left my profession as a lawyer….
I felt sick to the pit of my stomach.
How had it come to this?
Just a few days ago I was a practising solicitor. Now as I stared at the phone and ir stared back at me, I was in a place of mental torture.
“Nick. Cold calling is one of the best ways of winning new business” I was told by the owner of the promotional merchandise franchise I had just brought.
“Bob. Cold calling people is the fastest way to lose all of my self respect” I muttered under my breath in response.
Somehow I did it.
Somehow I made 70 calls to have 10 reasonable conversations which led to 3 meaningful conversations and one or two sales, pretty consistently.
And I had to do this at least once a week. And I absolutely detested every day that I had to do it. I had to drag myself into my office to make the calls.
I was close to toddler tantrum time each time that I had to do it, and I know that I was no fun to be around the night before these hideous cold calling days.
But it had to be done, because that was how they had always won business in this franchise I had purchased.
The cold calling had to be done alongside having to attend countless networking meetings, dozens of exhibitions and speak on stage at many events is what started my absolute mission to master Easy Life Client Attraction.
There simply had to be a different way for me to win new clients that did not involve my dignity disappearing down the drain every day, didn’t there?
I set out to find it. I was determined that I would put in place marketing processes that led to people asking to speak with me rather than me hunting them down to do so.
There had to be a way to get clients asking for my help steadily and consistently to grow my business as effortlessly as possible, didn’t there?
So began my quest to master Easy Life Client Attraction.
But it had to be done, because that was how they had always one business in this franchise I had purchased.
This, alongside having to attend countless networking meetings, dozens of exhibitions and speak on stage at many events, all of the things that I did not enjoy.
However, it turned out to be a very good thing, because this is what started my quest to master Easy Life Client Attraction.
There simply had to be a different way for me to win new clients that did not involve my dignity disappearing down the drain every day, didn’t there?
I set out to find it.
I was determined that I would put in place marketing processes that led to people asking to speak with me rather than me hunting them down to do so.
There had to be a way to get clients asking for my help steadily and consistently to grow my business as effortlessly as possible, didn’t there?
Many years on from those days, which still make me feel sick to the pit of my stomach thinking about them, I am pleased to say that I only use Easy Life Client Attraction in my business, and so do my clients.
I strongly recommend that you do too.
Why get up at the crack of down to attend networking meetings, which you miss at your peril, when you can have a little longer in bed, knowing that more people will enquire about your services this day and every other day, with your automated marketing systems taking care of everything for you?
Why be told that you MUST make a video every day to have any chance of winning new business, when you hate getting in front of a camera, when with your website set up properly, clients will find you when they need you and come to you?
Why spend thousands on that ‘lead generation website’ where you pay for every lead that you receive, along with two or three other businesses who you are now in a bidding war with, when you can have people find your Google My Business listing and call you and only you because you have dozens of great reviews having followed my review collection process.
The simple truth is that you don’t have to do any of these things, nor master facebook, twitter or instagram either.
You can do two or three things (the ones that you choose to do because they suit you and your personality type), then follow my Easy Life Client Attraction training to implement them, then AUTOMATE them so that it doesn’t take up all of your time all day every day doing them, leaving you free to do what you love in your business or away from it, knowing that new clients will keep on finding you.
This is easy life client attraction, and if you want to implement it in your business (and I strongly advise you to do so), it all starts with you downloading my free book below:
Nick is totally practical and has a laser-like focus on getting his clients more clients of their own.
As someone with no marketing experience at all, his user-friendly approach made it so much quicker and easier to get started on getting work than if I had tried to do this on my own. I strongly recommend both the More Clients Academy and also Nick’s book, The Law Firm Growth Formula. I’m not a lawyer, but the ideas apply to virtually any professional business. Well worth your time and money!
– Ciaran McGee, Chartered Tax Adviser
