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Finding Your Consulting Niche

February 24, 2020 By Nick Jervis

If you do not already know which sector you are going to focus on at this stage, then this section should help you to find your niche.

Why Choose A Consulting Niche?

Why not just be a general consultant advising everyone about everything? Why do you need a niche for your consulting practice?

Well, in short, you are likely to be far more successful far more quickly if you do choose a niche so that in itself should interest or excite you, but here are some more thoughts on why you need to find your consulting niche.

1. Relevance

The average consumer (both business and individual) is swamped with marketing messages. Think about all of the times you are ‘hit’ by advertising messages every single day: from advertisements in the newspaper and television in the morning, to advertisements in industry publications, cold calls at the offic, spam emails, messages on buses, the underground and overground trains etc.

There are so many messages that clamour for our attention everyday, and the majority are simply not relevant to us. As a man I have no interest in being “set free” by the latest feminine hygeine product, or as a non smoker trying the latest fad to help me stop smoking. Relevance of your message is vital. The more focused and relevant your marketing message is to your audience the more chances you will have of cutting through all of the other advertisements and appealing to your target audience. Marketing is all about knowing your target audience, and the more targeted that message is, the more chances of success you will have of growing your consultancy. So you really do need to niche your consulting practice.

2. Expertise

By choosing a niche even if you start from a position of no expertise, you will soon change that position. If you are consistently talking to people within your niche, both potential clients and other suppliers to them, what will happen to your level of knowledge of that industry or profession?

If you eat, sleep and drink one area of business, reading only magazines and articles relating to that niche, attending conferences and exhibitions in that niche, how quickly could you become an expert?

The fact that you are thinking of starting a consulting business or have already done so proves that you have the inquisitive nature to really get a grip on a niche area and to make it work for your consultancy practice.

The keyword must be ‘niche’ for your consultancy, it will radically improve the speed at which you can reach six figures and beyond, and it will also increase your enjoyment as you will get better and better as you practice your skills in that sector. This works for you and for your clients, meaning that you both benefit from your relationship which ensures both the longevity and prosperity of it.

3. Pricing Benefits Of A Niche Consulting Practice

Quite simply, by finding your niche you will find a lot more gold in your pot.

Simply put, if you fully understand your niche, what makes your clients tick and even more importantly what makes their clients tick, then you can charge a premium for your service and expertise.

So many consultants run a general practice that might achieve some results, but by fully understanding your sector you should be able to produce results for your clients that are far more successful than those produced by general consulting practices.

This increases your value to your consulting clients, meaning that your charges can only head in one direction. Your services also become invaluable to your clients because they know that whenever they have a problem or challenge, the person with the industry expertise to move them forwards quickly can only be you.

Being a consultant in a beauty parade of one is a wonderful place to be!

Summary

I hope that has persuaded you that you really need to find a consulting niche to be as successful as you want and need to be, so the next stage is to consider which niche will be best for you.

If you would like to know how to build a six figure consultancy, simply click the button below:

CLICK HERE to Download My 6 Figure Consultancy Guide :>>

Or click here to read how to get consulting clients fast.

Or take a look at what makes the best consulting websites, or here for How to grow a consulting business.

Filed Under: Marketing Consultant, Marketing For Consultants

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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