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Nick Jervis

Helping Service Business Owners To Grow Their Business & Enjoy Their Life

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Steve Jobs’ advice to help you grow your business

April 2, 2019 By Nick Jervis

It is undeniable that Steve Jobs was a business genius. He twice made Apple great and it isn’t doing so badly today even though he is no longer with us.

When he came back to Apple he famously cut a lot of products from their offering and the company soon became profitable again.

He said that focusing is about saying No to ideas/things/products as opposed to saying yes. The more you can say No to, focusing on the important parts that matter, the more likely you are to be successful.Steve Jobs’ advice to help you grow your business

Which is why I tell you that to have a great business which grows month after month is usually only about focusing on two to four marketing tactics that you use consistently!

That is all, two to four, coupled with consistency can grow most businesses to any size that they desire.

However, it is vital that these four are ‘attraction marketing’ methods. Talking to prospects who have shown interest in your services or are currently looking for your services.

Email marketing firmly fits into this camp. To me it is absolutely vital in terms of engaging with current prospects and converting them into clients.

In this series about email marketing I said that I would share with this week you some of my secrets for subject lines.

You have just had the first one: Celebrities!

When you can link famous quotes from celebrities to the service or advice that you provide, you will almost always see a spike in your email open rates.

Seeing as email marketing is all about engaging with your email subscribers, getting them to open your email is a very important part of this process.

Using celebrities in your email subject line, when you can clearly link the quote to the topic of your choice is a great way of ensuring that more of your emails are opened and read.

Here endeth your first lesson in subject lines.

Until next time, keep on keeping on.

 

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Filed Under: Marketing For Consultants

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Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

Best Selling Amazon Author

Two best selling marketing books on Amazon:

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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    Nick Jervis SME Marketing Consultant

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