Looking for advice on “How to promote my business on Google for free?”. Here are the main ways you can promote your business on Google for free!
Your Website
By far the easiest way to promote your business on Google for free is through your own website, especially when coupled with your Google My Business / Google Maps listing below.
However, most business owners get this completely wrong.
They don’t do this on purpose, but it happens because they never really get to grips with, or are trained on, the topic of search engine marketing.
Whilst Google’s bots are very clever at working out what your website is all about, there are some things you need to do to ensure they fully understand the types of services that you provide, and these are the things that are usually missed by business owners.
Let me give you an example, before mentioning the types of Search Engine Marketing terminology that sends most people cold.
This is my website listed in the Google search results:
The most important thing to understand is that the words in the title and below it are the words I have asked Google to read on that page about my services as a small business marketing consultant.
I have told Google that page is about my services as a small business marketing consultant by editing my Title Tags and Description Tags on that very page of my website.
Most business owners don’t do this, which means that Google has to guess which services you provide and what you are trying to promote on that page of your website.
Why would you leave to chance what your website will be found for when you can spell it out to Google?
There are even some amazing tools (free) that you can use to help you do this.
The key thing is that on every page of your website you must know which words you would ultimately like your website to appear at the top of the Google search results for. This keyword research is vital, otherwise you might ending up targeting search terms that nobody ever types into Google, meaning that even if you get everything else right, your website is never going to be found.
Now that you know just how important Search Engine Optimisation (SEO) is to Google when it comes to promoting your business for free, you should download my book below to discover all of the methods that you need to use to get clients coming to your business:
Your Free Business Google My Business / Google Maps Listing
Nearly as important to your question to answer the question “How to promote my business on Google for free?” is your Google My Business / Google Maps listing.
The quest is to be found for your core services in the maps results search on Google that you see all of the time when looking for a local service provider.
This is the one you can see below for my business:
Actually, you can see both of my businesses there: Samson Consulting is my law firm marketing brand.
The key point is that you need to clearly and carefully spell out which services you provide, AND then consistently collect reviews about your services.
There are two reasons why collecting Google My Business reviews are so important when it comes to promoting your business for free:
- the business owners who set up their Google My Business listing correctly AND obtain a lot of reviews, appear at the top of the Google Map search results, thereby getting more views of their listing, more clicks on it and more enquiries for their services; and
- when people are told about your business or recommended to it, the first thing they will do is to do what we all do and carry out a Google search. If they don’t find your Google My Business listing because you don’t have one, or worse still find it but then only see one bad review, they will never get in touch with you.
I hope you realise how important what I have just said there about using Google to promote your business for free.
It isn’t just about attracting new clients, but also about ensuring that people already recommended and predisposed to use you will get to the point of getting in touch with you.
When people are told about your business or recommended to it, the first thing they will do is to do what we all do and carry out a Google search. If they don’t find your Google My Business listing because you don’t have one, or worse still find it but then only see one bad review, they will never get in touch with you.
I need to mention one more thing here to ensure you don’t waste money on any unnecessary services.
Google My Business reviews are far more valuable than other review services that you have to pay for, such as Trustpilot etc.
People do not start their search for a new service provider on Trustpilot, they start it on Google.
If they find your business there with your brilliant Google My Business listing with lots of five start Google reviews, you have won the battle to promote your business on Google for free. Google is a trusted brand AND it is where people start their searches for service providers!
For more details on SEO and to discover my proven process for getting to the top of Google My Business listings for the services that you provide, download my book below and discover all of the best ways to get clients coming to you:
