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Nick Jervis

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How To Promote My Business On Google For Free

May 23, 2022 By nickjervis

Looking for advice on “How to promote my business on Google for free?”. Here are the main ways you can promote your business on Google for free!

Your Website

Nick Jervis On How To Promote My Business On Google For Free
Nick Jervis, Business Growth Specialist

By far the easiest way to promote your business on Google for free is through your own website, especially when coupled with your Google My Business / Google Maps listing below.

However, most business owners get this completely wrong.

They don’t do this on purpose, but it happens because they never really get to grips with, or are trained on, the topic of search engine marketing.

Whilst Google’s bots are very clever at working out what your website is all about, there are some things you need to do to ensure they fully understand the types of services that you provide, and these are the things that are usually missed by business owners.

Let me give you an example, before mentioning the types of Search Engine Marketing terminology that sends most people cold.

This is my website listed in the Google search results:

How to promote my business on Google for free

The most important thing to understand is that the words in the title and below it are the words I have asked Google to read on that page about my services as a small business marketing consultant.

I have told Google that page is about my services as a small business marketing consultant by editing my Title Tags and Description Tags on that very page of my website.

Most business owners don’t do this, which means that Google has to guess which services you provide and what you are trying to promote on that page of your website.

Why would you leave to chance what your website will be found for when you can spell it out to Google?

There are even some amazing tools (free) that you can use to help you do this.

The key thing is that on every page of your website you must know which words you would ultimately like your website to appear at the top of the Google search results for. This keyword research is vital, otherwise you might ending up targeting search terms that nobody ever types into Google, meaning that even if you get everything else right, your website is never going to be found.

Now that you know just how important Search Engine Optimisation (SEO) is to Google when it comes to promoting your business for free, you should download my book below to discover all of the methods that you need to use to get clients coming to your business:

How to get clients coming to you – Click to download now:>>

Your Free Business Google My Business / Google Maps Listing

Nearly as important to your question to answer the question “How to promote my business on Google for free?” is your Google My Business / Google Maps listing.

The quest is to be found for your core services in the maps results search on Google that you see all of the time when looking for a local service provider.

This is the one you can see below for my business:

how to grow my business on google for free

Actually, you can see both of my businesses there: Samson Consulting is my law firm marketing brand.

The key point is that you need to clearly and carefully spell out which services you provide, AND then consistently collect reviews about your services.

There are two reasons why collecting Google My Business reviews are so important when it comes to promoting your business for free:

  1. the business owners who set up their Google My Business listing correctly AND obtain a lot of reviews, appear at the top of the Google Map search results, thereby getting more views of their listing, more clicks on it and more enquiries for their services; and
  2. when people are told about your business or recommended to it, the first thing they will do is to do what we all do and carry out a Google search. If they don’t find your Google My Business listing because you don’t have one, or worse still find it but then only see one bad review, they will never get in touch with you.

I hope you realise how important what I have just said there about using Google to promote your business for free.

It isn’t just about attracting new clients, but also about ensuring that people already recommended and predisposed to use you will get to the point of getting in touch with you.

When people are told about your business or recommended to it, the first thing they will do is to do what we all do and carry out a Google search. If they don’t find your Google My Business listing because you don’t have one, or worse still find it but then only see one bad review, they will never get in touch with you.

I need to mention one more thing here to ensure you don’t waste money on any unnecessary services.

Google My Business reviews are far more valuable than other review services that you have to pay for, such as Trustpilot etc.

People do not start their search for a new service provider on Trustpilot, they start it on Google.

If they find your business there with your brilliant Google My Business listing with lots of five start Google reviews, you have won the battle to promote your business on Google for free. Google is a trusted brand AND it is where people start their searches for service providers!

For more details on SEO and to discover my proven process for getting to the top of Google My Business listings for the services that you provide, download my book below and discover all of the best ways to get clients coming to you:

How to get clients coming to you – Click to download now:>>

Filed Under: Marketing For Consultants, SEO Search Engine Optimisation, Small Business Owners

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Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

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Two best selling marketing books on Amazon:

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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    Nick Jervis SME Marketing Consultant

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