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Nick Jervis

Helping Service Business Owners To Grow Their Business & Enjoy Their Life

0117 290 8549

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What Is OptinMonster / What Does OptinMonster Do?

What Does OptinMonster Do?What is OptinMonster and what does OptinMonster do? If you are considering buying Optin Monster, what do you get for your money?

In this article, I look at all of the things that OptinMonster will do for you and for your business.

As always on my website, I only review products that I know and use extensively myself in my own business, so that I can tell you precisely how it works and what you can expect from it. This page contains an affiliate link which means that I may earn a small commission if you make a purchase of OptinMonster– this is at no additional cost to you and as you will see below, if you do make a purchase and send me your receipt, I will send you my own training guide to getting the most out of OptinMonster.

What Does OptinMonster Do?

Primarily the main purpose of the software, and my experience of using it too, is that it gets more people to sign up to receive your free guides (items of value) from your website and thereby onto your email list.

Why does this matter?

Well, for any business, email marketing should be an integral part of your marketing strategy. The more people that you have on your email list, when you send your daily, weekly or monthly email, the more people will hear about your products or services and the more people will buy from you.

Therefore, put in its simplest format, the answer to what OptinMonster does is that it makes you more money.

And in my experience, it does.

Looking at my numbers, I measure an increase in my sign ups of about 20%, which isn’t massive, and I have certainly seen much bigger numbers from other users, but it is significant enough for me to make a substantial return on investment, which is what marketing is all about.

With any marketing spend for any business, save for the big brands, each bit of marketing you undertake should pay for itself and put more money back into your bank account than it takes out.

As I mentioned above, I use OptinMonster extensively, not just on this website, but at the moment on six websites in total. I pay more than the maximum standard pricing you will see on the OptinMonster website here, which is around $50 a month, because it generates more email subscribers than before I added it to each of these websites.

How does it do this?

Let’s look at how it grows my email marketing list on each of these websites now.

How Does OptinMonster Grow Email Marketing Subscribers?

The best features in terms of growing your email list more quickly are:

  • Slide ins
  • Pop ups
  • Exit intent pop ups

Let’s look at each of these, and explain why they grow your email list more quickly than when you do not use them.

1. Slide In OptinMonster Tool

The slide in from OptinMonster pretty much does what it says it does; it slides in from the bottom right hand side of the website based on the settings you choose.

For example, you can ask for it to slide in:

  • After a period of time, eg 5 seconds, 10 seconds or 15 seconds.
  • On all pages on your website, or only on specific sections of your website.

This is what a slide in looks like on my website:

What Does OptinMonster Do?

The slide in is outlined in purple so that you can see how it appears.

You can make them large or small, bright or simple as there are loads of design templates for you to choose from inside the software.

Slide Ins work so well from OptinMonster because they bring your website to life. The sliding in element motion brings the sign up form in to your website visitor’s line of site, making it much more likely that they will enter their details, receive the ‘item of value’ and go onto your email marketing list.

2. Pop Ups

Pop ups appear in the middle of your website again based on the criteria that you choose:

  • The time on the page of the visitor
  • Certain areas of your website. For example, my visitors when on the Mastermind Group section of my website, will see a free Mastermind Group Launch Checklist pop up, but when in the SEO section of my website, they will see my SEO Steps Checklist.

This feature of customising the pop up to match the section of your website in which your website visitor is will lead to more downloads for you and more people on your email list.

3. Exit Intent Pop Ups

Exit intent pop ups are, as there name suggests, a form of pop up, but they work very well as they only pop up just as someone is heading to the ‘close’ button on your website.

In other words, the visitor is just about to leave your website, so OptinMonster pops up giving you a last chance to win their email address before they go.

It works, a treat.

How Does OptinMonster Work With Your Email Marketing Software?

The good news about OptinMonster is that it integrates with your existing email marketing software.

It is a bolt on rather than a replacement.

Whether you use my preferred email marketing software of choice, Aweber, Keap or any of the many other forms of email marketing software out there, OptinMonster will integrate with it, so that anyone signing up for your free guide goes straight into your email marketing software.

You might wonder why you need both, but the simple truth is that if you only have your email marketing software, your email list will be up to from 50% smaller than if you use your email marketing software in tandem with OptinMonster.

Summary

Hopefully you can now see what OptinMonster does, how it works and more importantly, how it can help you to grow your email marketing list and your business more quickly.

If you would like to read more about OptinMonster, click here to see it and take the trial on their website:>>

Alternatively, if you would like my guide to email marketing, including my OptinMonster set up training, click the button below to see my pop up on this page (powered of course by OptinMonster).

Win clients with email marketing – Click to download now:>>

 

 

 

 

 

 

 

 

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How To Get Clients Fast

Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life client attraction I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

Best Selling Amazon Author

Two best selling marketing books on Amazon:

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As Featured In

Daily Express In News Nick Jervis Small Business Marketing Consultant

“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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    Nick Jervis SME Marketing Consultant

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