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Nick Jervis

Helping Service Business Owners To Grow Their Business & Enjoy Their Life

0117 290 8549

hello@nickjervis.com

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SME Digital Marketing Tools

Which SME Digital Marketing Tools Are Absolutely Vital When It Comes To Growing Your Small Business?

SME Digital Marketing ToolsI have been running my business growth consultancy since 2003, and one thing I have found when it comes to digital marketing is that it is so much easier and more successful when you have the right tools.

All of the tools on this page I use in my own business and in my client businesses – to help them grow more quickly.

This page contains some affiliate links meaning I may earn a small commission if you make a purchase:- this is at no additional cost to you and in many cases, as you see, I offer extra free assistance to get you started in the form of usually paid for start up guides or extra benefits when buying through my link.

1. Fill Your Diary With Prospects Eager To Buy Your Services

If you are a consultant, coach, expert or trainer, you must have a system in place for your ideal prospects to book into your diary to discover more about how you can help them.

If you run a Marketing DNA Nurture Now business, again, you need a system for your prospects to book in to your diary.

I have shown many of my clients how to use this, from landscape gardeners to chartered tax advisers, personal trainers to lawyers.

It works a treat.

There are two main ways it can work in practice:

  1. Someone visits your website after your usual hours. For most of your competitors, this means they visit the website, take a look and vow to come back later… but they never do. Not for you, though. Oh no! You have live chat, managed for you by real human beings based in the UK from 8am to 10pm, so your visitor engages with them, then when they suggest a call the following morning, your visitor says yes please, your outsourced live chat operator books them in using this software and you turn up to a prospect ready to talk about how you can help! Perfect. Or….
  2. You are a consultant, trainer, expert, coach or similar, so for you you understand that your business grows by having an email list that grows (see later). You email your list regularly and your secret weapon is at the end of each email to offer your readership a chance to book in with you to discover more about how you can help them. They click a link and then this software schedules them into your diary at one of your pre-approved times. Because it syncs with your work calendar of choice (Outlook, Apple, Google) you don’t have to worry about any conflict appointments.

This software works a treat and is a vital digital marketing tool for my business and many of my clients.

It integrates with Zoom to automatically set up new calls, and sends reminders and follow up emails for you to ensure that people attend each call.

Click here to see more about Acuity:>>

Interested in having the done for you live chat on your website?
Most of the businesses that take the two week FREE TRIAL of this UK service, where your live chats with real prospects are handled by UK based operators not chatbots (no business should pass their prospects over to a robot) from 8am to 10pm, or 24 hours if you choose, generate more enquiries for their services than they did before adding it.

When you couple that with the process I outlined above for booking appointments for you, it is a solid gold winner.

If you would like me to introduce you to this fantastic live chat service so that you can take their free two week trial and see how well it works yourself, click here to email me:>>

2. Digital Marketing Tool 2 – Helps To Get You To The Top Of Google

Getting To The Top Of GoogleIf you are serious about getting to the top of Google more frequently, using content marketing to answer questions your ideal clients type into Google when looking for your services, then internal links are a vital part of that process.

But adding them manually is a time consuming task.

First, you have to scan your new content find opportunities to link to other articles you have already written, linking to them through your targeted keywords, then, harder still, you have to scan your entire site to find opportunities to link back to your new content through its targeted keywords.

This can take hours.

It doesn’t have to, though.

Using LinkWhisper, it does all of the work for you.

Here is a video showing you precisely how I use it:

Once you publish the article it will already have found recommended links to other articles across your website, then, just by pressing the ADD INBOUND LINKS button, within seconds it shows you all of the opportunties to link to your new content from all other pages across your website.

Select the links you want to add, press ADD LINKS and you are done.

Internal link building just became a whole lot easier!

Click here to see LinkWhisper:>>

3. Creating Custom Images For SEO Blogs & Articles

Another key part of getting to the top of Google is to ensure that every new piece of content you add to your website must have a custom image with its own alt tags and title tags.

Most people don’t go to this level of trouble, which is a big mistake…. HUGE.

I can only think the reason is that they think it will take too long or be too expensive to create custom images.

It isn’t.

A few dollars a month in fact.

If you see any custom images on this page, they were used creating this software.

Click here to view the custom image creation software:>>

If you decide to purchase it, email me and I will show you how I create custom images in around a minute.

4. Running A DNA Nurture Business – Consultants/Coaches/Experts/Authors/Trainers

If you run a business that does not sell instantly, such as my own, you will know that clients don’t wake up one morning and scream from the top of their lungs:

“Today I am going to buy me a business growth consultant!”

Nope, sadly they do not.

Your Marketing DNA Nurture Or NowInstead, they head off to research around your topic of expertise.

For me, that means they start searching how they can grow their business.

When the system works perfectly, their Google search results features my website in the top 10 of Google, they click through to my website where they find my ‘item of value’, my free book, explaining precisely what they need to do to grow their business.

They download it in exchange for their email address, and read my beautifully designed ebook.

If they like what they read, they receive emails from me every week, then on one of the weeks, they book themselves into my diary using the software in (1.) above and away we go.

The trouble is, if you are not a graphic designer (I most certainly am not) how do you design the cover of your ebook software and make a beautiful PDF book to send to them?

Until a few years ago, I used to have to pay someone to do each book, but not only did that cost money, it also took a long time.

Success loves speed so that didn’t sit well with me, which is why I was delighted to find this software that does all of the design work for me.

Now I can create a new downloadable ‘item of value’ in minutes as there are lots of templates included, and then with the press of another button a 3D book cover is created.

Perfect!

It is British software too, which is nice, although it comes with a dollar price tag as that is the bigger market, but don’t let that put you off!

Click here to see the ebook creation software:>>

5. How Do You Keep In Touch With Your Ideal Prospects Until They Are Ready To Buy From You?

If you have followed me above so far, here is your marketing strategy:

  • You have carried out some website marketing so your website regularly appears at the top of Google.
  • If your visitor engages with your live chat operator, they book them in for a call with you the following day.
  • If your visitor isn’t quite ready for live chat as they are more in research mode, they see your free ebook, looking lovely as you have used the softeware in (3.) above to create it, so they download it.
  • But how do you get the ebook emailed to them? You need some automated email marketing software, do you now?

This is the tool we come to now.

It is the tool without which I doubt I would still be in business, as aside from referrals and recommendations, a lot of my new clients come from my email list.

Many clients are on my email list for months or years before they ask about working with me, as the time has to be right for them.

If I did not email them every week, my business would probably be about 1/3rd of its current size!

I use this software so much, that if you decide to buy it from the link below, just email me and I will send you my step by step set up guide, usually only available for my More Clients Academy members.

Click here to see my email marketing software of choice:>>

6. How To Grow Your Email List Faster

The email marketing software above is the software that I use to actually send my emails to my prospects, but to increase the amount of people signing up for your ‘Items of value’ from your website you need a visually enticing tool that has added bells and whistles and that integrates with your email marketing software.

This software allows you to create exit intent pop ups (that appear as your visitor goes to leave your website before taking action to get in touch with you), corner slide ins that appear after a fixed time, plus the usual pop ups to use when someone clicks an image or content on your website.

I use it extensively across my website and would not be without it as no coach, consultant, expert or trainer should be.

I know from testing that if you just use the forms provided by your email marketing software, you will miss out on probably 50% of your potential downloads AT LEAST, so if you would like more email subscribers, you need this too!

Click here to see this in action:>>

7. Recording ‘How to’ and ‘Training’ Videos

If you provide training for your clients or a membership website with training videos for your audience, you need software that records your screen and audio but also allows you to take screen grabs for training purposes.

I must use this on average once or twice a day, for:

  • Showing a client or a prospect how to improve their website, Google Ads or SEO marketing.
  • Showing my More Clients Academy members how to follow my training for PPC, SEO or website conversions.
  • Showing my team how to follow new processes.
  • Adding training videos to my website for SEO purposes.

This software works straight out of the box, is really easy to edit and I couldn’t be without it.

I recommend clients use it to prepare staff training videos which can form a valuable training resource so that when new staff come into their business the training is ready and waiting for them to watch.

The other use is to record videos to be used across your website. You can either record yourself on camera, or you can record the screen and do a short presentation/powerpoint.

Click here to view the software:>>

8. Need A Website Developer, Graphic Designer, Software Help Or Any Other Marketing Help?

Website designer let you down?

Want to find someone to create a logo without paying through the nose?

Need help designing a new logo?

Need help with any marketing project at all?

Do you want to have people who can help you bidding to help you, rather than you chase around trying to find them?

You need Upwork.

It is like a dating site, but instead matches people with business owners looking to hire their services.

You post a job and people apply to do that job for you and best of all, you can see their previous work reviews to ensure they are a good fit, AND you can pay them in instalments (milestones) as they complete each part of a job.

This makes finding a service provider to help you with all aspects of growing your business simple!

Click here to view Upwork and post a job!

Summary – SME Digital Marketing Tools

These are the tools I rely on pretty much daily to grow my business and my clients’ businesses.

I hope you have found a few that you like.

If you would like to know more about how to grow your business the easiest way possible, by getting your ideal clients to come to you, click the button below to download my free book:

How to get clients coming to you – Click to download now:>>

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How To Get Clients Fast

Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life client attraction I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

Best Selling Amazon Author

Two best selling marketing books on Amazon:

Best_Selling_Marketing_Books

As Featured In

Daily Express In News Nick Jervis Small Business Marketing Consultant

“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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    Nick Jervis SME Marketing Consultant

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