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Nick Jervis

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Using Google’s Site Speed Page Test And How Important Is Website Loading Page Speed

February 6, 2020 By Nick Jervis

One of THE important considerations Google makes when deciding how high up the Google Charts to list your website is how quickly your website loads. Knowing your website page loading speed is critical. Here is how to use Google’s site speed page test to discover this.Your website loading speed is critical – how is it?

Google figures, correctly so in my impatient opinion, that if your website is slow to load, it is bad for the user.

I know for my part if a website whirrrrrsss for more than a few seconds before it loads that I hit the back button faster than I can name an 80’s song whilst playing ‘beat the intro’ – and I can tell you that that’s pretty fast!

So, my friend, how is your website load speed doing?

Using Google's Site Speed Page Test And How Important Is Website Loading Page SpeedHere is the tool to show you:

https://developers.google.com/speed/pagespeed/insights/

Enter your URL into Google’s page speed insights, hit the Blue ‘Analyze’ button then away your results.

Notice that there are two results for your website, Mobile page speed results and Desktop page speed results.

My advice is that you run the test three times to see your average results.

You will not only be provided with your speed out of 100, but also the action you can take which will improve your website page loading speeds. Unless you are very technically minded, this should be copied and sent on to your website developer to make the changes to improve your website speeds.

I know website designers, so I know that a lot of them will tell you ‘not to worry, it is fine’. Unless your scores are over 80/100 for both mobile and desktop, do not accept their response. You need to improve your website page load speeds to not only improve your user experience, but also to give yourself more chance of appearing higher in the Google organic search engine results.

1. Page Speed 0-19 Google site speed page test results

Urgent work is needed to improve your page load speeds. It will currently be costing you visitors and enquiries for your services.

2. 20-39 Google site speed page test results

Not as bad as category 1, above, but not a lot better. Again, urgent work required.

3. 40-59 Google site speed page test results

You are doing OK and if you left your page speeds as they are, it would not be fatal. However, having come this far isn’t it worth making the tweaks that will move you up a category or two?

4. 60-79 Google site speed page test results

You are nearly at the top of the tree. Differences now to nudge you to the top of the charts will be small, but ultimately very worthwhile.

5. 80+ Google site speed page test results

The creme de la creme, or the winner, winner, chicken dinner category if that is your preference!

Once you reach this level, you cannot stop completely. You need to run the three tests once a month to ensure you stay at Level 5 and don’t drift downwards.

If you are a service business owner and are serious about growing your business, please click the button below right now!

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“I implemented one piece of advice Nick gave me and immediately generated £800 in additional revenue with zero marketing spend!”

Richard Hand, Urban Jump Trampoline Park.

 

Filed Under: Marketing For Consultants

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Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

Best Selling Amazon Author

Two best selling marketing books on Amazon:

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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