When you register for the Zoom meeting you will be sent an email confirming the link to join the meeting. It will be a link like this one https://us04web.zoom.us/w/123456789 although the numbers will of course be slightly different to those numbers. Click the link five minutes before the call If it is your first time […]
Small Business Marketing Consultant | Small Business Marketing Consultancy
If you are looking for a small business marketing consultant, you are likely to be looking ultimately for the results that they can achieve for your business; namely to attract more clients for you. This article is designed to give you a background to what you can expect your small business marketing consultant to do […]
Small Business Owners Marketing & Survival Plan During Coronavirus Pandemic UK
I know that most small business owners are usually not able to find the time to do all of the marketing that they should do. However, Coronavirus/Covid 19 is likely to leave most business owners with more time than usual. Now is the time to get on top of all of the marketing that you […]
Covid 19 Impact On Small Business Owners Marketing / Coronavirus UK
I know that a lot of small business owners are very worried about Covid 19 at the moment and its impact on their businesses. As one of them, I am too. However, there are things that as business owners we can all do to either minimise its impact or to actually grow during these uncertain […]
Google My Business Reviews V Facebook Reviews – The Best?
We all know that reviews are now the lifeblood of business; Amazon and Tripadvisor have ingrained this into our search patterns. But, for business owners, are Google My Business Reviews Or Facebook Reviews the best solution for your business? Your New Client’s Journey To consider whether Google My Business Reviews or Facebook Reviews are the […]
The Best Ways To Get New Clients For Your Business
There are one million different ways to get new clients for your business, but in my experience of growing service based businesses, there are only four cost and time efficient marketing methods for attracting new clients. These four methods are the best ways to get new clients for your business and I am going to […]
How To Improve Your Google Ads Return On Investment/Generate More Clients
If Google Ads don’t add up, stop doing them, is the advice I have given to several people recently. Why would I say this, when, I am usually a huge advocate for Google Ads? I adore Google Ads because they are a fantastic form of attraction marketing – meaning that it gets your services placed […]
Why Is My Website Not Generating More/Enough Enquiries Or Clients?
So you have a website, you have done all of the hard work and written your content and added it to your website, yet still you keep asking yourself “Why is my website not generating more or enough clients?” There are usually several good reasons for this, so let me take you through them. Let […]
How To Move From One To One Coaching/Consulting To Digital Product Sales
One to one coaching or consulting is brilliant for launching a consulting or coaching business. You are able to dive deep into your client challenges and solve many of them quickly. However, there comes a time when you reach capacity and possibly exhaustion and you need to move to digital sales. How do you do […]
Growing A Consulting Business In The UK
If you have made the excellent decision to start your consulting business, the next part is often the more challenging for consultants: Growing Your Consulting Business. How do you grow a consulting business the easy way and the sustainable way to ensure that your consulting business grows consistently? The purpose of this article is to […]
Selling & Marketing Your Services By Reference To Personal Relationships
It suddenly struck me yesterday how selling and marketing your services can be incredibly similar to how people behave in a personal relationship. I see the same sorts of traits in people trying to sell their services as I have seen with many different people in how they are in their relationships, so I thought […]
My Daily Content Writing Challenge – Content Marketing Challenge
For many business doing marketing well, content writing is a key part of their marketing strategy to both attract new clients to their business but also to convert existing prospects into new clients. For my own business, a marketing consultancy, this is especially true. I would not see a single thing if I did not […]
Why I Am A Fan Of Double Opt In Email Marketing And How I Do It.
What words do you use to ask someone to double opt in to your email address, or do you avoid double opt in, risking upsetting the GDPR rules hoping that you won’t be discovered? My advice has always been the same – use the double opt in, in fact love it! There are sound business […]
Google Website Not Secure HTTPS Warning And What To Do About It
If you spend any time browsing the internet, sooner or later you are likely to come across a website that displays the Google Website Not Secure warning message in the URL address bar as shown in the image below: If this is how your website is currently displaying in the address bar you need to […]
7 Takeaways Business Owners Can Use From England Cricket’s World Cup Victory.
I am a huge fan of the game of cricket, so yesterday’s stunning final was a fantastic day for me, especially as somehow, everything for once seemed to go England’s way. As I reflected on their win, it struck me that there is a lot that business owners can learn from this victory which can […]
How Do People Find Your Business Website?
Do you know how people find your website? Do you know what is working in terms of bringing new potential clients to your website who are keen to find out more about your services, or is it all witchcraft and mystery to you? If it is the latter, I strongly advise you to change this. […]
How To Get More Prospects To Your Website. SEO For Service Businesses
The perennial business owners’ question isn’t it? How do I get more traffic to my website? How to I get more of my perfect prospects to my website so that they can discover more about my services? You know you are good at the service that you provide, so if more people who are looking […]
Use OPPP To Dramatically Improve Website Conversion
Use OPPP to improve your website conversion optimisation. O – One P – Purpose P – Per P – Page You must have one overriding activity that you want your visitor to take on every single page of your website. This might be a different purpose on different pages, but each page has to be […]
How To Sell Your Consultancy Services For The First Time
I have spoken with a lot of consultants recently who have everything that they need to sell their consultancy services. They have great expertise, they know the way to deliver value to their clients through their intellectual property, systems and processes, but they just can’t, won’t or haven’t managed to sell any of their consultancy […]
Running Your Own Google Adwords Campaign As A Business Owner?
I had a lovely fishing trip with my brother and our two sons recently. Now it isn’t that we both love fishing, we just fancied some time together talking nonsense on the water. The fishing part was the excuse we needed to make it happen. It was a perfect day. The sea was calm, the […]
Why Google Adwords And SEO Beat Facebook Marketing Every Single Time
I have known for a long time that facebook marketing always comes a very distant second, third or eighteenth to Google Adwords and SEO (search engine optimisation) but I finally got this message across to some friends recently. I was in my mastermind meeting where some people in the group are huge fans of facebook […]
Do You Sell Marketing DNA Nurture Services Or Marketing DNA Now Services?
I was talking with a very smart copywriter friend of mine the other day about my classification of expert services and why it is so very important that you know whether you sell Marketing DNA Now or Marketing DNA Nurture Services. The reason that this is so vital is that it totally dictates the marketing […]
Why Experts Must Never Drop Their Prices
I know that a lot of experts struggle with pricing. They may still be charging hourly or daily rates (which is the completely wrong way to do it – ask me if you would like to know more) or a fixed rate, but when you present your price as an expert you should never shift […]
Hired A Marketing Assistant For Your Expert Business? Now What?
I have had several conversations with several experts recently who have hired marketing assistants but not had the results that they were quite expecting. They thought they were going to solve all of their marketing challenges, but they haven’t, so now what should they do? On each occasion, there was a very good reason for […]
Get Clients Fast: The Service Business Owners Marketing Plan And Resources
Do you need a marketing plan to grow your expert business? Are you doing reasonably well but want to do a lot better? Would you like a daily plan to follow that will not only prove your expertise but will also bring clients to you: consistently? There is a way to do this. There is […]
Why I hate faceboook, funnels and false marketing for experts
When I see people advertising on facebook, generally my skin starts to crawl. Their usual formula is facebook advertisement offering something that promises me maximum returns with no effort (the false marketing) and then puts me into a funnel where they try and sell me hard onto whatever they are offering. It really does make […]
How to attract your ideal consultancy clients to your consultancy business?
I have been running a marketing consultancy business since 2003. It hasn’t always been the case that I have loved my job, but having just returned from a two day trip with a longstanding client, I am flying (I was literally too as it was outside of England). The reason is that this client has […]
Marketing For Consultants – How To Win Consultancy Clients
Do you run a consultancy business? Would you like to know how I found enough consulting clients to grow my six figure consultancy business so that you can copy my plan and grow your own consultancy business; fast? Would you like to know how to set up systems that get you new consultancy clients, allowing […]
