I keep telling you that email marketing is fantastic for your business, but nothing speaks louder than 
people already doing it, so here are a couple of comments from real business owners about email marketing and what it has done for them.
These are solicitors too, a more sceptical bunch you will not find.
If it works for them, it can work for your business too:
Solicitor 1
“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took action when he reminded me and said “just start the list today”, so I did.
Nick was right. Within four months I have an email list of 1,000 people and it is growing all of the time, as are my referrals!”
Solicitor 2
“Thanks, Nick, for constantly reminding us to send emailing to our clients and contacts. I recently sent one about the need to have a Will, popped out for an hour and returned to 5 emails from people wanting updated or new Wills. It made my day! We will now be sending regular emails to all our clients, prospects and contacts as we now realise this really is a great way to ‘increase solicitors’ profits’! Thanks again.”
I spoke with someone last week who hasn’t started their email marketing database, despite signing up for the software more than a year ago, because they can’t work out how to export their old client list into it.
I explained that they really didn’t need to do that and shouldn’t anyway. Barely 10% will make it onto the database due to old email addresses, lack of interest etc. I said that all he needed to do was to start the software today and then add people to the database whenever he speaks with a new prospect.
As stated in the first review above, you will be amazed how quickly your email list becomes a mighty asset and starts producing clients for you.
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