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Nick Jervis

Helping Service Business Owners To Grow Their Business & Enjoy Their Life

0117 290 8549

hello@nickjervis.com

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Item Of Value – How To Use One To Grow Your Business

Item Of Value How To Grow Your BusinessWhat is an ‘Item of Value’ and how can you use on to grow your business?

Let’s take a look, although you may already have seen one or two on this and other pages of my website…

Why Do You Need An Item Of Value

First, let’s look at what an item of value actually is and why you need one to grow your business….

If you are a consultant, mentor, coach or other expert, like me, the chances are that no one ever wakes up in the morning and says that they are going to buy the services that you provide.

Why?

It is simply not how the world works.

“Right, off to buy myself a mentor”, your prospect says.

“Mentor, can I pay you to mentor me, please?”

“Yes, of course, that will be £1,000 a month please.”

“Excellent, here you go then, let’s get started!”

Sadly, that will rarely, if ever happen to you.

What will happen is that your ideal prospects will go looking for solutions to the problems that you solve.

For example, for my business growth consultancy, someone might head to their favourite search engine and type in “How to attract clients fast”.

What they are asking for is not me or the service that I provide but for help finding out how to get their next clients.

If they arrive at my website because I have written a guide about the very topic that they are looking for, they want the solution, not to instruct me as their business growth consultant just yet.

This means that if I do not offer them a solution to their problem, they leave my website and will never come back again.

That is not much fun for me or them!

They want help knowing how to find clients fast, and I KNOW that I can solve that problem for them, so how can I ensure that they do not leave empty handed?

I offer them an ‘Item of Value’ in exchange for their email address (their value in this transaction – giving up their email), so that they receive my Get Clients Fast guide instantly, and I then have the ability to keep in touch with them, continually offering more value about how to get clients fast, until they decide to book a ‘More Clients Now’ call with me and discover more about my services.

Seriously, if I had no downloads on my website, at best I estimate that my business would be 1/5th of the size that it currently is. At best!

I speak with dozens of coaches, consultants, mentors and experts every year (all of whom have gone through the exact process I outlined above – found my blog, downloaded my ‘Item of Value’, received my follow up emails and booked a ‘More Clients Now’ call) and the reason they are calling me and looking for new clients is because they have not gone through this process.

They have no ‘Item of Value’, no email marketing follow up and simply not enough clients.

If you are serious about mastering my Easy Life Client Attraction methods of getting clients coming to you, rather than you hunting them down, you must have at least one ‘Item of Value’ on your website.

And in case you are wondering, No, ‘Sign Up For My Newsletter’ does not count. That is all about you and not all about solving your prospects problems.

So, what does count?

Types Of Items Of Value

Here are some examples for different coaches/mentors/experts:

  • Life coach – “How to master procrastination! Get more done in a day than you usually do in a week”
  • Weight Loss Mentor – “Lose Weight Fast And Permanently. What they don’t tell you about cracking permanent weight loss.”
  • Financial consultant – “How to save £10,000 per annum. Simple ways to save money in your business every month.”
  • Business Mentor – “How to plan the perfect business exit for the best possible price.”

Your ‘Item of Value’ should solve the biggest problem faced by your clients.

Think about all of your clients now.

How did they find you and what was the biggest, common challenge that they all faced when they came to you?

Once you know that, what format should it take?

What Format Can Your Item Of Value Take?

  • A PDF book
  • A shourt video training course
  • Access to the recording of a webinar that you have created.
  • A simple checklist (people love checklists)
  • A calculator – ie they input information and you output the results – e.g. personality type/profitability/amount of compensation etc.

The format is almost irrelevant, but you must make sure you offer them SOMETHING OF VALUE, or they will leave your website and never come back.

Once they have downloaded your ‘Item of Value’, what happens next?

Email Follow Up

Next, you put in place a series of 3/4/10 email follow up emails to keep adding value around your topic of expertise, each one offering a call with you at the end of it to provide them with some bespoke help.

That call is all about Serving Not Selling!

At the end of it, if there is an opportunity to work together, and you think they are a good fit for you, you outline their options.

No hard sell, just Easy Life Client Attraction!

Does Email Marketing Still Work

I hear this question so much, and if it is one of my competitors on a forum somewhere, I smile deeply!

It works like a charm, and as I say above, without it I would be lucky if my business was 1/5th of its current size.

Yes, some people will unsubscribe.

Yes, some people might email you and ask you to stop emailing them (because they can’t be bothered to click the ‘unsubscribe’ button themselves.

But those are an absolute minority.

The rest are your future ideal clients who will ask how they can find out more about working with you in the days, weeks and months to come.

Want To See This All In Action?

Hit the button below and see my entire process in operation:

How to get clients coming to you – Click to download now:>>

Nick is totally practical and has a laser-like focus on getting his clients more clients of their own. As someone with no marketing experience at all, his user-friendly approach made it so much quicker and easier to get started on getting work than if I had tried to do this on my own. I strongly recommend both the More Clients Academy and also Nick’s book, The Law Firm Growth Formula. I’m not a lawyer, but the ideas apply to virtually any professional business. Well worth your time and money!

Ciaran McGee, Chartered Tax Adviser

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easy life client attraction

Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life client attraction I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

How To Get Clients Fast

Best Selling Amazon Author

Two best selling marketing books on Amazon:

Best_Selling_Marketing_Books

As Featured In

Daily Express In News Nick Jervis Small Business Marketing Consultant

“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.



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    Nick Jervis SME Marketing Consultant

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