Live chat software for business websites lead generation. Does it work, should you use it and if so, which software or which companies provide the best live chat services?
In this article, I want to explain why Live Chat is so effective on a service business website. Actually, scrap that. I want to explain why Live Chat is ABSOLUTELY VITAL to have on your website if you run a service business.
It is not optional.
It is not something that maybe you ought to consider.
It is something that, if you are serious about growing your business, you absolutely MUST test live chat on your website as soon as possible.
Why?
Let me explain why live chat software is so important.
Why Every Service Based Business Should Use Live Chat?
I only teach my clients ‘Easy Life Marketing’, which means appearing in front of their ideal prospects at the precise moment in time that they are looking to buy my clients’ services.
Click here to read more about Easy Life Marketing
Your website is your primary marketing artery when it comes to ‘Easy Life Marketing’ if you do your job well and it is easy to find.
Think about the process your prospects go through to find you.
They type in the solution that you provide, possibly followed by their location, then they are presented with a list of websites that can help them on Google or another search engine.
First job well done.
They have found your website.
They click through to your website and they like what they read.
You seem to be an expert in your field, which is vital, and you sound like a good fit.
However, your prospect is waivering.
Maybe they will check back in later (they never do as they then get tied up in the daily grind), so they are just about to hit the back button and leave your website when suddenly a live chat window appears saying that one of your team is ready and waiting to help them.
Because you understand that people are fed up of robot live chat, it makes it clear that the person waiting to answer any questions is a real person, not a chat bot.
They click proceed and before you know it a good prospect is booked into your diary by the live chat handler.
You secure a new client.
This is why live chat works so well, so long as it is handled by real people, ideally 24 hours a day, and this task is outsourced because if you try and do it yourself, you will miss most of the live chat requests received (I know from experience).
Fortunately for you, there are live chat software providers who will do all of this for you for around the price of your favourite cup of coffee each day. Yes, seriously!
If you would like an introduction, grab my free book below, and in reply to my email sending you the book ask for an introduction to them.
You will not regret it!
Now that I hope I have made a strong case for live chat software, let’s look at your options.
Installing Live Chat Software And Answering The Live Chat Requests Yourself/Your Team
I teach all of my clients to value their time and delegate whenever possible, if the task in hand is not their core service provision.
Before some people start working with me as their business growth consultant, they tell me how they cannot put their phone down in case they have to handle a live chat while at the cinema/ at dinner or in the supermarket.
No, no and no.
Answering live chat enquiries is one of the easiest and most cost effective tasks in the world for a business owner to outsource.
Not only this, but EVERY business owner who I speak with who thinks they can handle their own live chat, admits that they miss several of them a day or week when they try to do so.
If you know live chat is so important for your business (you do now if you didn’t before) then you cannot afford to miss them, and as I say above you cannot let it eat into your downtime.
There are live chat software companies in the UK and Worldwide who can manage your live chats for you 24 hours a day, 7 days a week, 365/6 days of the year.
You do not have to do it yourself and under no circumstances should you try and handle live chat enquiries yourself.
Again, if you would like an introduction to them, simply download my book below and I will happily introduce you.
Outsourcing Your Live Chat Software
You should by now I hope have reached two conclusions, if you hadn’t already before reaching this page:
- Live chat software is vital for a service based business; and
- You should outsource this task to someone who can manage it for you without any imput on your part.
The cost of having live chat requests handled for you is such that for most of my clients, just one new client EACH YEAR as a result of the live chat software means that they have covered their investment for a year.
One new client per year covers 12 months of ‘done for you’ live chat.
It is such an effective form of ‘Easy Life Marketing’ and such a cost effective form of email marketing, so you really should embrace it, especially when I can tell you that my favourite live chat software provider offers a completely free of charge 14 day trial of their live chat software!]
So you have plenty to gain and nothing to lose.
Simply click the button below to download my book, then ask me for an introduction to my live chat software provider.
FAQs About Live Chat Software
My team and I it annoying and close it immediately
One of the biggest marketing problems is that business owners think that everyone thinks and feels the way that they do.
If this were the case, there would only be on car brand in one colour. We are all different.
Many people will be delighted to use live chat software instead of having to pick up the telephone to speak with someone.
When that small, fairly subtle invitation to live chat appears to let the visitor know that a real person is there to help them, many of your prospects will be delighted to engage with them.
Live Chat software Is Intrusive
It really isn’t, which is how it ensures that it passes Google’s rules on software on a website.
It’s there for people that don’t have time to talk, but would appreciate getting in touch with a real person.
Not everyone will use it, but likewise not everyone will call or fill in a form.
With Live Chat software you have one more opportunity to win your prospects contact details.
We have a reputation for being a top end service provider. Isn’t live chat just for rubbish utility companies
This is where chatbots are used. Chatbots are mostly ineffective and very annoying, as they make the visitor think they’re going to get what they want, when it just wastes their time.
With real live chat software, manned by humans, your ‘top-end’ reputation will be enhanced by having real people on your live chat at times when it suits your visitors.
Often live chat software companies man the live chat from 8am until 10pm 7 days a week as standard and can even extend this to run it 24 hours a day.
Imagine someone’s feeling when they chat with a real person at 9.30 on a Friday night, when all other service providers firms are closed because they only accept calls…
Doesn’t Live Chat Look Desperate?
If giving your visitors the opportunity to contact you in a way that suits them is desperate, and going out of the way to show how you can help them, then yes it does.
However, I know from dozens of my clients using live chat software that most visitors feeling is of relief that they can be helped.
Your website should be geared up to providing what your visitor wants. Live chat will be convenient for some of your visitors, so they’re likely to use it rather than leaving and going to the next result in Google.
Who is going to man it? If it has to be our business, no-one will volunteer; if an agency they won’t have a clue what to do or how to help.
If you engage a professional live chat software company, they will have a team of operators who become part of your team.
They will learn how you like all questions to be answered and will act just as if you would do, once they have received feedback from you.
Initially the live chat operators will find out what your visitors need, then take their details and pass these onto you as leads.
However, in time they can also identify your best prospects and instantly book them into your online diary for a call with you on the next working day, making you look even more professional and client focused because all of your competitors are closed at that time.
Ready for more leads and more clients? Simply click the button below to download my book, then ask me for an introduction to my live chat software provider.
