Live chat software for business websites lead generation. Does it work, should you use it and if so, which software or which companies provide the best live chat services?
In this article, I want to explain why Live Chat is so effective on a service business website. Actually, scrap that. I want to explain why Live Chat is ABSOLUTELY VITAL to have on your website if you run a service business.
It is not optional.
It is not something that maybe you ought to consider.
It is something that, if you are serious about growing your business, you absolutely MUST test live chat on your website as soon as possible.
Let me explain why live chat software is so important.
Why Every Service Based Business Should Use Live Chat?
I only teach my clients ‘Easy Life Marketing’, which means appearing in front of their ideal prospects at the precise moment in time that they are looking to buy my clients’ services.
Click here to read more about Easy Life Marketing
Your website is your primary marketing artery when it comes to ‘Easy Life Marketing’ if you do your job well and it is easy to find.
Think about the process your prospects go through to find you.
They type in the solution that you provide, possibly followed by their location, then they are presented with a list of websites that can help them on Google or another search engine.
First job well done.
They have found your website.
They click through to your website and they like what they read.
You seem to be an expert in your field, which is vital, and you sound like a good fit.
However, your prospect is waivering.
Maybe they will check back in later (they never do as they then get tied up in the daily grind), so they are just about to hit the back button and leave your website when suddenly a live chat window appears saying that one of your team is ready and waiting to help them.
Because you understand that people are fed up of robot live chat, it makes it clear that the person waiting to answer any questions is a real person, not a chat bot.
They click proceed and before you know it a good prospect is booked into your diary by the live chat handler.
You secure a new client.
This is why live chat works so well, so long as it is handled by real people, ideally 24 hours a day, and this task is outsourced because if you try and do it yourself, you will miss most of the live chat requests received (I know from experience).
Fortunately for you, there are live chat software providers who will do all of this for you for around the price of your favourite cup of coffee each day. Yes, seriously!
If you would like an introduction, grab my free book below, and in reply to my email sending you the book ask for an introduction to them.
You will not regret it!
Now that I hope I have made a strong case for live chat software, let’s look at your options.
Installing Live Chat Software And Answering The Live Chat Requests Yourself/Your Team
I teach all of my clients to value their time and delegate whenever possible, if the task in hand is not their core service provision.
Before some people start working with me as their business growth consultant, they tell me how they cannot put their phone down in case they have to handle a live chat while at the cinema/ at dinner or in the supermarket.
No, no and no.
Answering live chat enquiries is one of the easiest and most cost effective tasks in the world for a business owner to outsource.
Not only this, but EVERY business owner who I speak with who thinks they can handle their own live chat, admits that they miss several of them a day or week when they try to do so.
If you know live chat is so important for your business (you do now if you didn’t before) then you cannot afford to miss them, and as I say above you cannot let it eat into your downtime.
There are live chat software companies in the UK and Worldwide who can manage your live chats for you 24 hours a day, 7 days a week, 365/6 days of the year.
You do not have to do it yourself and under no circumstances should you try and handle live chat enquiries yourself.
Again, if you would like an introduction to them, simply download my book below and I will happily introduce you.
Outsourcing Your Live Chat Software
You should by now I hope have reached two conclusions, if you hadn’t already before reaching this page:
- Live chat software is vital for a service based business; and
- You should outsource this task to someone who can manage it for you without any imput on your part.
The cost of having live chat requests handled for you is such that for most of my clients, just one new client EACH YEAR as a result of the live chat software means that they have covered their investment for a year.
One new client per year covers 12 months of ‘done for you’ live chat.
It is such an effective form of ‘Easy Life Marketing’ and such a cost effective form of email marketing, so you really should embrace it, especially when I can tell you that my favourite live chat software provider offers a completely free of charge 14 day trial of their live chat software!]
So you have plenty to gain and nothing to lose.
Simply click the button below to download my book, then ask me for an introduction to my live chat software provider.