Nick Jervis

Helping Service Business Owners To Grow Their Business & Enjoy Their Life

Easy Life Client Attraction

Marketing Coach

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marketing coachWhat is a Marketing Coach and what can they do for your business?

If you have heard the term ‘marketing coach’, you might be wondering what it means and whether you need one in your business.

First, let’s look at what a coach will do for you compared to a mentor, then what a marketing coach or marketing mentor will do for you.

Coach Or Mentor?

A coach will generally ask a business owner what their problem is when it comes to marketing, then try and draw out the answer to the problem from inside the business owner. Through a series of open ended questions, such as what, how, when, why etc they will guide the owner towards an answer.

However, the potential issue is if the owner does not KNOW what he needs to solve his problem if the question is a tactical or strategical marketing one.

A mentor will generally be an expert in one or more area, such as sales, marketing or management, and whilst they will ask questions to ensure that they understand the challenge faced by the owner, they will be able to provide the answer, or the process to follow, to solve the problem, then help the owner to implement that process.

When it comes to marketing, let’s look at how this might work in practice.

Marketing Coach Or Marketing Mentor

Carrying on our example of how a coach works, a marketing coach might specialise in helping business owners with marketing, or even marketing executives with how to perform their job better.

Buy specialising in the marketing niche, they will gain a better understanding of the challenges faced by business owners when it comes to marketing, or marketing executives when it comes to performing their role.

They may solve problems more related to the mindset of the problem in hand, such as overcoming mental obstacles or hurdles, and help the client to find a way to move on from or overcome their current challenge.

A marketing mentor will be asked by a business owner:

• How to improve a certain aspect of their existing marketing, such as how to get better at managing their Google Ads campaign, how to improve their website, how to improve their Google My Business Listing or Search Engine Optimisation; or
• What areas of marketing they are not undertaking that they should be doing and that will provide a good return on investment. The marketing mentor will use his expertise in the area of marketing to advise precisely what the business owner should do next to grow their business.

Should You Use A Marketing Coach Or Marketing Mentor?

If your are looking for specific training on the topic of marketing, a marketing mentor will be a good fit for you.

If your challenges around marketing are more related to confidence issues, or fear of trying something new when it comes to marketing, then a marketing coach could be the answer to your current marketing challenge.

If you are looking for a marketing mentor, click the button below to discover more:

Click To Download My Mentoring Brochure Now:>>
 

Marketing Consulting Firms – The Best Marketing Tactics

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marketing consulting firmsWhen it comes to Marketing Consulting Firms – what are the best marketing tactics to bring in new clients to your consulting business easily and consistently?

Am I Qualified To Talk About Marketing Consulting Firms?

I have been running my own consultancy firm since 2003 and it has pretty much grown year on year in terms of turnover and profitability.

I also work with consultants and marketing agenices across the UK showing them how to implement my same marketing tactics to grow their own businesses.

They also achieve similar results to my own, so I hope that you think that means I might know a thing or two about marketing consultancy businesses.

Moving on, let’s first understand the consulting business model better, because if you skip this first part about the Marketing DNA of a consulting business, you may well find that everything you try fails and you burn through your cash too quickly.

The Marketing DNA Of A Consultancy Business

There are two types of marketing DNA:

  1. Marketing DNA Now
  2. Marketing DNA Nurture

Marketing DNA Now businesses are the easier ones to market.

They can put an ad on Google Ads promoting their services, send them to their website, include as many calls to action as possible including telephone, email, online enquiry and most vitally live chat, then wait for the enquiries to come in.

This is because they provide a service that needs fixing imminenly, like a plumber to fix a leak, a conveyancing solicitor to buy a house or an accountant to file a tax return.

Their client has an instant need that they can help them with by providing their services.

Sadly for you and I, we have a Marketing DNA Nurture service.

Nobody wakes up in the morning, jumps out of bed and shouts “Yipppeeee, I am going to buy me a consultant today!”.

Sorry to be the bearer of that bad news by the way….

What they do is to go searching for a solution to the problem they have, which happens to be your area of expertise.

In my consultancy business, they might search for how to attract more clients.

This is where the nurture part, which is absolutely vital, comes in…

Why Is It Called Marketing DNA Nurture?

Because our clients do not go searching to hire a consultant but to solve a problem, our sole focus in marketing consulting firms is to obtain our prospects contact details and NURTURE our relationship with them.

Over a period of sometimes weeks, often months, many times years, we must prove our expertise so that when the time comes that they are ready to engage our services, we are the only consulting firm that they speak with.

How do we achieve this?

The Strategy For Marketing A Consulting Firm

To ensure our ideal prospects find us when they are looking for help, then provide their contact details and allow us to keep in touch with them, the best marketing strategy for a consulting form is:

  • Write articles which answer your ideal prospects most pressing problems.
  • Add these articles to your website, ensuring you have done some keyword research first (see my SEO Steps for more on this).
  • At the end of every article add an Item Of Value which they can download to discover more in exchange for their email address.
  • Email your email list at least once every week, providing more value and solutions to the problems that your prospects face.
  • At the end of every email, invite your prospects to book in for a call with you to provide solutions to their challenges (Serving Not Selling).
  • On those calls, provide value and at the end, if they are a good fit for you, explain how you can help them.

Some consultants tell me this looks too simple to be effective. I tell them it is the precise model that has built my business and countless other consulting businesses who follow my training inside The More Clients Academy or work with me one on one on a consulting business.

Other consultants tell me that they are too busy to do this or that it looks too difficult. To those ones I say that if you want more of your ideal clients coming to you every single month, then you must follow the system, but you do not have to do it all yourself. You can easily outsource parts of it or all of it!

There are some other crucial steps to follow, which is why I have put them into my 6 Figure Consulting Business guide. Click the button below to download that now:

Grow A Six Figure Consultancy Business: Click Here To Download:>>

How To Attract More Customers Now

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How To Attract More Customers NowLooking for more customers? How do you attract more customers fast? Read on to discover how to attract more customers now.

If you need more customers quickly, there is one sure fire, assured way of getting them, but you probably won’t like the answer.

Most business owners think that attracting more customers involves spending lots of money quickly in new places to bring in those new clients.

However, it absolutely doesn’t have to be this way, and perfectly honestly, that would be the worst way to bring in new customers.

The answer to this question of how to bring in more customers quickly is to reach out to former customers and those who already know, like and trust you.

With that in mind, here are 21 ways you can use to attract more customers now:

  1. Add a PS to all of your outgoing emails promoting one aspect of your service. Many of your customers will have employed you for one service but may not know you can help them with others. Rather than blatantly promote your service, ask a question around that topic. For example, as a business growth consultant I might add a question “Do you know the easiest and most cost effective way to win new customers?” Once you have decised on your message simply add a new Microsoft Outlook Signature so that this is done automatically.
  2. Call some of your old customers that you liked working with just to say hello and see how they are getting on. Do not sell, be genuinely interested in how things are going for them.
  3. Send an email to all of your old customers telling them that you are updating your website and would really value their ideas and suggestions on it as a former valued customer. Some will go and visit your website to help and in the process be reminded of all of the ways that you can help them.
  4. Post something of value on LinkedIn about your area of expertise. Do not seek business from it, simply add a link to your website for them to discover more, and on that page offer an Item Of Value to get them onto your email list.
  5. Create a new Item Of Value – a PDF book, checklist, video training offering advice and guidance around your topic of expertise and invite former customers to download it from your website.
  6. Invite your former customers who you know were delighted with your service to leave a review for you on Google My Business.
  7. Make a referral offer to your existing customers to refer a new customer and receive a free gift or a discount off another one of your services that they are not currently using.
  8. Start an email marketing newsletter if you do not already do one. One thing, do not call it a newsletter, just start sending weekly emails with some valuable content in each email. At the end of the email invite customers to schedule a call with you to discuss it in more detail.
  9. Send something in the post to your customers. No one sends anything fun in the post any longer, so a good book you like, a thank you card for their custom, a ‘refer a friend’ offer which gives them and the friend something of value if they become your customer.
  10. If there is something of interest in the Press which is relevant to your clients, forward a clipping to them.
  11. If you own premises, pop an A board with an alphabetical list of your services outside your premises or in your reception area.
  12. If you have a website that is getting a reasonable volume of visitors every month (1,000 or more) immediately pop live chat on your website (comes with a free two week trial). This will instantly bring in more new enquiries. Click here to see more about Live Chat.
  13. Add software that will detect when someone is existing your website and then pops up to offer them an Item Of Value so that you can keep in touch with them to promote your services.See the software I recommend, along with the other vital marketing resources I recommend – here: Marketing Resources
  14. Offer a webinar to your past customers. Ensure it is packed full of value and make an offer to them about your services at the end of it.
  15. Offer an open day, inviting past customers to come and visit to meet other customers and discover more about who you help and how you help them.
  16. If you have any physical promotional material (brochures/flyers etc), get them out from THAT cupboard and send them out there.
  17. If you receive regular referrals from some of your customers, send them a thank you gift to generate more goodwill and more referrals.
  18. Once you have done the above, call them a week or two later to discover how they generate so many leads for you, then encourage your weaker referrers to put in place the same systems and processes to generate more referrals for you.
  19. Now that you know what makes a great referrer, find more just like them!
  20. Check your Google Analytics, see which are your 3 most popular articles by visitors each month, then send an email to all of your customers linking through to these blogs.
  21. Post links to these three best posts on LinkedIn to move your LinkedIn contacts onto your website and onto your email list.

For more ways of winning new customers, click the button below:

How to get clients coming to you – Click to download now:>>

Nick is totally practical and has a laser-like focus on getting his clients more clients of their own. As someone with no marketing experience at all, his user-friendly approach made it so much quicker and easier to get started on getting work than if I had tried to do this on my own. I strongly recommend both the More Clients Academy and also Nick’s book, The Law Firm Growth Formula. I’m not a lawyer, but the ideas apply to virtually any professional business. Well worth your time and money!

Ciaran McGee, Chartered Tax Adviser

How To Sell A Service?

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how to sell a serviceThe easiest way to sell a service does not involve any cold calling, any networking or exhibitions. It doesn’t need you to speak from stage every week in a different country. It just needs some Easy Life Client Attraction methods put in place, then it works like clockwork. Let’s look at how to sell a service!

Understanding Easy Life Client Attraction

The most important thing to understand when it comes to selling your services is that not every form of client attraction is created equal.

Some marketing methods work so much better than others, even if they cost less.

When you understand this, and know how to tell which methods of marketing are easy life client attraction methods, your life becomes a lot easier and your business a lot more successful.

Let us dive straight into examples.

Let’s say you are browsing facebook, looking at your friends recent holiday and an advertisement pops up. You have an interest in it, or are mildly interested in it, so you click on the advertisement, and before you know it you are watching a video and receiving daily emails from the person.

After a while, you unsubscribe.

As this is some weeks later, you wonder why you signed up in the first place, but you are now free of these emails.

Why did this happen?

Whilst you had a slight interest in the topic of the advertisement, you had not gone looking for an answer or a solution. You had not made the decision to find or buy a solution, so the chance of you ever becoming a customer are so very much slimmer than when you do decide to make a purchase.

This is an example of Interruption Marketing, also known as Hard Life, Expensive & Time Consuming Client Attraction.

It is the same thing for your business.

You should only want to appear in front of your ideal customers or clients at the precise moment in time that they are ready to purchase your services (they Buyer Intent you are looking for).

You want to appear on platforms or in places where people are searching for who you are and what you do.

This is Easy Life Client Attraction.

Examples Of Easy Life Client Attraction To Sell Your Services

Where do you find people who are looking for your services AND have made the decision to find a solution (your service) to their problem?

Here:

  • Your website, being found organically (Content Marketing) by people looking for help on the topic on which you are an expert. For example, if you have come to my website from Google, it is more likely than not because you are looking for answers to questions around growing your business.
  • Google Ads, sending you even more people who are looking for the help that you provide.
  • Your email list. People find you, sign up for your ‘Item of Value‘ from your website (because they were looking for help on your topic of expertise) and then you keep in touch until they are ready to buy from you.
  • Referrals. People who already know, like and trust you AND already have your ideal clients in their network, refer them to you when they ask for help around the topic of your expertise.

These are the four main areas that, if you focus on consistently (and often only choosing one or two of them) you can sell your services easily and grow your business to any size that you want.

I have clients who have followed my easy life client attraction methods and grown beyond a few hundred thousand pounds, a few million pounds and beyond 10 million pounds.

Yes, just two to four of these Easy Life Client Attraction methods can grow your business beyond £10 million turnover each year.

Most people don’t believe this, and when they start trying to sell their services they think they need 10, 20 or 30 marketing tactics in place.

They buy training from the facebook ads guru, the video training person, the LinkedIn expert and on and on they go.

However, because they don’t understand buyer intent and Easy Life Client Attraction (ELCA), nothing quite happens.

Nothing is moving the needle.

Then they come to me, focus on just one method of ELCA and in no time at all they receive more enquiries for their services and their business starts to grow consistently.

How To Sell Your Services

I hope that if you arrived at this page thinking that it was going to be hard work and take a long time to sell more of your services, that you might feel more becalmed now.

If you would like some more ‘meat on the bones’ on how to grow your service business, download my free Getting Clients Fast Guide.

Get Clients Fast – Download Now:>>

“I implemented one piece of advice Nick gave me and immediately generated £800 in additional revenue with zero marketing spend!”

Richard Hand, Urban Jump Trampoline Park.