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Nick Jervis

Helping Service Business Owners To Grow Their Business & Enjoy Their Life

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How To Sell A Service?

May 15, 2023 By nickjervis

how to sell a serviceThe easiest way to sell a service does not involve any cold calling, any networking or exhibitions. It doesn’t need you to speak from stage every week in a different country. It just needs some Easy Life Client Attraction methods put in place, then it works like clockwork. Let’s look at how to sell a service!

Understanding Easy Life Client Attraction

The most important thing to understand when it comes to selling your services is that not every form of client attraction is created equal.

Some marketing methods work so much better than others, even if they cost less.

When you understand this, and know how to tell which methods of marketing are easy life client attraction methods, your life becomes a lot easier and your business a lot more successful.

Let us dive straight into examples.

Let’s say you are browsing facebook, looking at your friends recent holiday and an advertisement pops up. You have an interest in it, or are mildly interested in it, so you click on the advertisement, and before you know it you are watching a video and receiving daily emails from the person.

After a while, you unsubscribe.

As this is some weeks later, you wonder why you signed up in the first place, but you are now free of these emails.

Why did this happen?

Whilst you had a slight interest in the topic of the advertisement, you had not gone looking for an answer or a solution. You had not made the decision to find or buy a solution, so the chance of you ever becoming a customer are so very much slimmer than when you do decide to make a purchase.

This is an example of Interruption Marketing, also known as Hard Life, Expensive & Time Consuming Client Attraction.

It is the same thing for your business.

You should only want to appear in front of your ideal customers or clients at the precise moment in time that they are ready to purchase your services (they Buyer Intent you are looking for).

You want to appear on platforms or in places where people are searching for who you are and what you do.

This is Easy Life Client Attraction.

Examples Of Easy Life Client Attraction To Sell Your Services

Where do you find people who are looking for your services AND have made the decision to find a solution (your service) to their problem?

Here:

  • Your website, being found organically (Content Marketing) by people looking for help on the topic on which you are an expert. For example, if you have come to my website from Google, it is more likely than not because you are looking for answers to questions around growing your business.
  • Google Ads, sending you even more people who are looking for the help that you provide.
  • Your email list. People find you, sign up for your ‘Item of Value‘ from your website (because they were looking for help on your topic of expertise) and then you keep in touch until they are ready to buy from you.
  • Referrals. People who already know, like and trust you AND already have your ideal clients in their network, refer them to you when they ask for help around the topic of your expertise.

These are the four main areas that, if you focus on consistently (and often only choosing one or two of them) you can sell your services easily and grow your business to any size that you want.

I have clients who have followed my easy life client attraction methods and grown beyond a few hundred thousand pounds, a few million pounds and beyond 10 million pounds.

Yes, just two to four of these Easy Life Client Attraction methods can grow your business beyond £10 million turnover each year.

Most people don’t believe this, and when they start trying to sell their services they think they need 10, 20 or 30 marketing tactics in place.

They buy training from the facebook ads guru, the video training person, the LinkedIn expert and on and on they go.

However, because they don’t understand buyer intent and Easy Life Client Attraction (ELCA), nothing quite happens.

Nothing is moving the needle.

Then they come to me, focus on just one method of ELCA and in no time at all they receive more enquiries for their services and their business starts to grow consistently.

How To Sell Your Services

I hope that if you arrived at this page thinking that it was going to be hard work and take a long time to sell more of your services, that you might feel more becalmed now.

If you would like some more ‘meat on the bones’ on how to grow your service business, download my free Getting Clients Fast Guide.

Get Clients Fast – Download Now:>>

“I implemented one piece of advice Nick gave me and immediately generated £800 in additional revenue with zero marketing spend!”

Richard Hand, Urban Jump Trampoline Park.

 

Filed Under: Easy Life Client Attraction

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easy life client attraction

Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life client attraction I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

How To Get Clients Fast

Best Selling Amazon Author

Two best selling marketing books on Amazon:

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As Featured In

Daily Express In News Nick Jervis Small Business Marketing Consultant

“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.



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