The easiest way to sell a service does not involve any cold calling, any networking or exhibitions. It doesn’t need you to speak from stage every week in a different country. It just needs some Easy Life Client Attraction methods put in place, then it works like clockwork. Let’s look at how to sell a service!
Understanding Easy Life Client Attraction
The most important thing to understand when it comes to selling your services is that not every form of client attraction is created equal.
Some marketing methods work so much better than others, even if they cost less.
When you understand this, and know how to tell which methods of marketing are easy life client attraction methods, your life becomes a lot easier and your business a lot more successful.
Let us dive straight into examples.
Let’s say you are browsing facebook, looking at your friends recent holiday and an advertisement pops up. You have an interest in it, or are mildly interested in it, so you click on the advertisement, and before you know it you are watching a video and receiving daily emails from the person.
After a while, you unsubscribe.
As this is some weeks later, you wonder why you signed up in the first place, but you are now free of these emails.
Why did this happen?
Whilst you had a slight interest in the topic of the advertisement, you had not gone looking for an answer or a solution. You had not made the decision to find or buy a solution, so the chance of you ever becoming a customer are so very much slimmer than when you do decide to make a purchase.
This is an example of Interruption Marketing, also known as Hard Life, Expensive & Time Consuming Client Attraction.
It is the same thing for your business.
You should only want to appear in front of your ideal customers or clients at the precise moment in time that they are ready to purchase your services (they Buyer Intent you are looking for).
You want to appear on platforms or in places where people are searching for who you are and what you do.
This is Easy Life Client Attraction.
Examples Of Easy Life Client Attraction To Sell Your Services
Where do you find people who are looking for your services AND have made the decision to find a solution (your service) to their problem?
- Your website, being found organically (Content Marketing) by people looking for help on the topic on which you are an expert. For example, if you have come to my website from Google, it is more likely than not because you are looking for answers to questions around growing your business.
- Google Ads, sending you even more people who are looking for the help that you provide.
- Your email list. People find you, sign up for your ‘Item of Value‘ from your website (because they were looking for help on your topic of expertise) and then you keep in touch until they are ready to buy from you.
- Referrals. People who already know, like and trust you AND already have your ideal clients in their network, refer them to you when they ask for help around the topic of your expertise.
These are the four main areas that, if you focus on consistently (and often only choosing one or two of them) you can sell your services easily and grow your business to any size that you want.
I have clients who have followed my easy life client attraction methods and grown beyond a few hundred thousand pounds, a few million pounds and beyond 10 million pounds.
Yes, just two to four of these Easy Life Client Attraction methods can grow your business beyond £10 million turnover each year.
Most people don’t believe this, and when they start trying to sell their services they think they need 10, 20 or 30 marketing tactics in place.
They buy training from the facebook ads guru, the video training person, the LinkedIn expert and on and on they go.
However, because they don’t understand buyer intent and Easy Life Client Attraction (ELCA), nothing quite happens.
Nothing is moving the needle.
Then they come to me, focus on just one method of ELCA and in no time at all they receive more enquiries for their services and their business starts to grow consistently.
How To Sell Your Services
I hope that if you arrived at this page thinking that it was going to be hard work and take a long time to sell more of your services, that you might feel more becalmed now.
If you would like some more ‘meat on the bones’ on how to grow your service business, download my free Getting Clients Fast Guide.
“I implemented one piece of advice Nick gave me and immediately generated £800 in additional revenue with zero marketing spend!”
Richard Hand, Urban Jump Trampoline Park.