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Nick Jervis

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Google My Business Reviews V Facebook Reviews – The Best?

February 1, 2020 By nickjervis

We all know that reviews are now the lifeblood of business; Amazon and Tripadvisor have ingrained this into our search patterns. But, for business owners, are Google My Business Reviews Or Facebook Reviews the best solution for your business?

Your New Client’s Journey

To consider whether Google My Business Reviews or Facebook Reviews are the best, we first need to consider your potential new client’s journey.

Let’s say you are a financial adviser. Your business is recommended to someone so they head to do some research of your company name. They google your business name and the word ‘reviews’ and are redirected to your Facebook reviews page. They like what they see and give you a call.

This process works well for someone who is already looking for your business name, or does it?

When this prospect is doing their research, they will naturally start at Google, not facebook, as we all do when looking for a service provider.

When they type in your company name and the word ‘reviews’, not only will they see the google search results, but more likely than not, because they entered the search term “ABC financial advisers Bristol reviews”, they will also be presented with reviews of other financial advisers in Bristol in the Google Maps listing that will be presented to them.

If you don’t have any Google My Business Reviews but your competitors do, there is a chance that your lovely new prospect will now head off to look at some of your competitors, especially if they have lots of lovely 5 star reviews next to their business name.

You have now potentially gone from being ‘one of one’ in the search for a financial adviser to ‘one of many’.

Is that where you want to be?

Google My Business Reviews

If you focus on collecting Google My Business Reviews, and focus on collecting a lot of them, you have the potential to not only convert those people who are already looking for your business name, but you also have one massive, hidden, profitable benefit over facebook reviews; you can win new clients who are looking for your services in your location.

If you focus on collecting Google My Business Reviews, you have the opportunity to be regularly found (and contacted) by people looking for your services in or around your location.

People who have never heard of your business can head off to Google to start their search, for example:

Bristol Financial Advisers

and now when presented with the search results they will see, prominently displayed at the top of the search results, the Google My Business Reviews displayed next to Google Maps as you can see below:

Bristol Financial Adviser Reviews

You can see from the above that the Bristol Financial Advisers need to do some work to improve their reviews!

If you have put in place a system for collecting Google My Business Reviews consistently, as all members of my More Clients Academy have done so by following my training on this, then you will be prominently featured in the search results and have more reviews than your competitors, meaning that you now find yourself in a race of ‘one of one’ to win new business from someone who, until moments ago, had never heard of your business.

Conclusion – Google My Business Reviews v Facebook Reviews – Google Wins The Best Of Competition

Facebook reviews can only help people who are already looking for your business to decide whether or not to use your business.

Google My Business, however, has the potential to allow other people looking for your services to find you every single day, every single week and every single month. It is not only a great way of convincing people who already know about your business to get in touch, but allows people to find you who have never heard of you before!

Many of my clients who follow my training on Google My Business inside the More Clients Academy, regularly win new business straight from their Google My Business listings.

Are you doing the same?

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“I implemented one piece of advice Nick gave me and immediately generated £800 in additional revenue with zero marketing spend!”

Richard Hand, Urban Jump Trampoline Park.

 

Filed Under: Business Reviews, Facebook Reviews, Google My Business Reviews

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Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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