Nick Jervis

Helping Service Business Owners To Grow Their Business & Enjoy Their Life

Google My Business Reviews

Understanding Google Analytics For SME’s

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If you now know your number (you do, don’t you), then you will now know how many people are finding your website every month.

Let’s have a look at what this means by looking at one of my websites Google Analytics numbers:

How To Understand Your Google Analytics For SMEs

Users: 1,023. This is the total number of people visiting your site in one month. If you have been in business for any length of time I would expect your site to be at around 1,000 per month. If you have added new content that answers your ideal clients’ questions consistently (as per my plan in The Law Firm Growth Formula (not just for lawyers) – https://amzn.to/35jCwNQ) it should be anything from 3,000 to 10,000+ per month. When you have that many visitors you have a lot of enquiries for your services.

New Users: 1,014. As it says.

Sessions: 1,102. The total number of time those users have been onto your website.

Sessions per user: 1.08. The average sessions per user (some people come back more than once – so you are doing something right).

Page Views: 1,421. The total number of pages that your users hopped around on.

Pages/Session: 1.29. As it says. If you can beat 1.5 here that is good. If you can beat 2 then you are really engaging your visitors.

Average Session Duration: 27 seconds.

Bounce Rate: 87.75%. This is the percentage of people who arrive at your website, view one page and the leave. I need to have a little rant about Bounce Rate because some people become fixated with it. Many of you will have a bounce rate of 70-80%, but this does not always mean that your website is broken. If you ensure that each page on your site for each of your services answers all of your ideal prospects’ concerns and takes away any doubt that they should contact you (again, covered in detail in The Law Firm Growth Formula), then one page is often enough for them to give you a call to discover more about your services.

If you have more than 1,000 people a month visiting your website, next week I am going to share a tool with you which can instantly increase the volume of enquiries for your services.

For clarification, these figures are from my hobby website totallyboaty.co.uk.

Simply click the button below to download your Google Ads Whitepaper immediately:

Google My Business Reviews V Facebook Reviews – The Best?

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We all know that reviews are now the lifeblood of business; Amazon and Tripadvisor have ingrained this into our search patterns. But, for business owners, are Google My Business Reviews Or Facebook Reviews the best solution for your business?

Your New Client’s Journey

To consider whether Google My Business Reviews or Facebook Reviews are the best, we first need to consider your potential new client’s journey.

Let’s say you are a financial adviser. Your business is recommended to someone so they head to do some research of your company name. They google your business name and the word ‘reviews’ and are redirected to your Facebook reviews page. They like what they see and give you a call.

This process works well for someone who is already looking for your business name, or does it?

When this prospect is doing their research, they will naturally start at Google, not facebook, as we all do when looking for a service provider.

When they type in your company name and the word ‘reviews’, not only will they see the google search results, but more likely than not, because they entered the search term “ABC financial advisers Bristol reviews”, they will also be presented with reviews of other financial advisers in Bristol in the Google Maps listing that will be presented to them.

If you don’t have any Google My Business Reviews but your competitors do, there is a chance that your lovely new prospect will now head off to look at some of your competitors, especially if they have lots of lovely 5 star reviews next to their business name.

You have now potentially gone from being ‘one of one’ in the search for a financial adviser to ‘one of many’.

Is that where you want to be?

Google My Business Reviews

If you focus on collecting Google My Business Reviews, and focus on collecting a lot of them, you have the potential to not only convert those people who are already looking for your business name, but you also have one massive, hidden, profitable benefit over facebook reviews; you can win new clients who are looking for your services in your location.

If you focus on collecting Google My Business Reviews, you have the opportunity to be regularly found (and contacted) by people looking for your services in or around your location.

People who have never heard of your business can head off to Google to start their search, for example:

Bristol Financial Advisers

and now when presented with the search results they will see, prominently displayed at the top of the search results, the Google My Business Reviews displayed next to Google Maps as you can see below:

Bristol Financial Adviser Reviews

You can see from the above that the Bristol Financial Advisers need to do some work to improve their reviews!

If you have put in place a system for collecting Google My Business Reviews consistently, as all members of my More Clients Academy have done so by following my training on this, then you will be prominently featured in the search results and have more reviews than your competitors, meaning that you now find yourself in a race of ‘one of one’ to win new business from someone who, until moments ago, had never heard of your business.

Conclusion – Google My Business Reviews v Facebook Reviews – Google Wins The Best Of Competition

Facebook reviews can only help people who are already looking for your business to decide whether or not to use your business.

Google My Business, however, has the potential to allow other people looking for your services to find you every single day, every single week and every single month. It is not only a great way of convincing people who already know about your business to get in touch, but allows people to find you who have never heard of you before!

Many of my clients who follow my training on Google My Business inside the More Clients Academy, regularly win new business straight from their Google My Business listings.

Are you doing the same?

How to get clients coming to you – Click to download now:>>

“I implemented one piece of advice Nick gave me and immediately generated £800 in additional revenue with zero marketing spend!”

Richard Hand, Urban Jump Trampoline Park.