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Why I Am A Fan Of Double Opt In Email Marketing And How I Do It.

August 9, 2019 By nickjervis

What words do you use to ask someone to double opt in to your email address, or do you avoid double opt in, risking upsetting the GDPR rules hoping that you won’t be discovered?

My advice has always been the same – use the double opt in, in fact love it!

There are sound business reasons for this, which I will explore in this article, and I have been following them since starting my email marketing list in 2004, long, long before anyone had ever hear of or thought about the blessed GDPR.

What The Goooooorooooos Used To Tell Me

I have had some dreadful advice over the years from so called Internet Marketing Goooooroooos (that is the correct spelling by the way – for me the dreadful spelling matches their schocking advice).

Some of the worst advice received was about email marketing. I have always used the same email marketing software (download the guide below to see which one and to receive my free, easy set up guide to get you going quicker than a squirrel being chased up a tree by a Jack Russell).

The advice was this: “Make sure you always turn off ‘double opt-in’ when adding people to your email marketing list.”

If you don’t know what “double opt-in” is, quite simply it is the mechanism used when someone adds themselves to your email list, or you add them to your email list, whereby they receive an email from you asking them to confirm that they would like to hear from you.

There are two reasons why this is just hopeless advice and why I never followed it:

  1. It didn’t seem like the right thing to do – it seemed underhand; and
  2. If they do not click the link in the ‘double opt-in’ email, most emails you send to them are more likely than not going to go into spam in any event, so having someone on your list who never receives your email is a waste of time.

Therefore, leave double opt-in on, and as long as you tweak the wording in the first email that they are going to receive, you should quickly grow your email marketing list.

The Wording I Use For My Double Opt-In Emails

Let me set the scene.

You are on a call with a prospect. You know that if you can add them to your email list, you will not only have the chance of converting them into a new client on that phone call, but you will also have the chance of converting them for every email you send after they add themselves to your email list. I recommend an email once a week, but at worst once a month, so that is 12 to 52 more chances of you turning a prospect into a client.

Worth doing, isn’t it?

So, whilst on the phone with your client you say to them:

“I am just going to send an email to you to confirm that I have the correct email address for you so that I can keep in touch. Simply click the link in that email to confirm your email address, thank you.”

I then amend my automatic double opt-in email to this:

Subject Line: Please confirm your email address.

Content: Please click the link below to confirm that I have your correct email address, thank you:

Email confirmation link.

Your usual email sign off.

That’s it.

Simple isn’t it?

If you would like to know the software that I use, to receive my Fast Start Set Up & Marketing Guide, and to receive advice about the best subject lines (including 30 sample subject lines to get you started), how to write great content, how to sell easily from emails and every other aspect of email marketing, please click the button below:

Free Training – Email Marketing Mastery. Click Here Now

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He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

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David Aggiss, Three Sixty Mortgages, Plymouth.

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One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

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Wendy Clarke

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Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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