I have had a lot of chats with business owners recently about Search Engine Optimisation/ Marketing (SEO); the dark art of getting your website to the top of the Google search results for searches related to your services without paying for each click.
On each occasion there was uncertainty as to whether it was actually working.
I explained my two step system for ensuring that SEO is working and thought that you might like to know it, in case you too are paying for SEO but do not know if it is working.
Your SEO is working ONLY if BOTH of these things are happening:
- Every month more visitors are finding your website than the month before (GoogleAnalytics/Search Console will tell you this; AND
- You are getting more enquiries for your services from your website than the previous month.
That is it. If both of those things are not happening, you are wasting money on SEO.
If you do not currently check both of those numbers each month, you need to start right now, otherwise how you can calculate your return on investment?
If you would like your website to work harder for you, Chapter 10 of The Law Firm Growth Formula has all of the detail you need to ensure your website is working as hard as it should be for you. The advice works for all service based businesses.
of explaining everything clearly. Armed with this book alone, someone who’s never marketed anything before would quickly be able to start generating good quality new leads and clients for their law firm.
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