Are you looking for more coaching clients? Would you like to know precisely what you need to do to grow your coaching business? I have worked with dozens of owners of coaching businesses in many different niche’s and sectors, so this article entitle “How do I grow my coaching business?” explains precisely what you need to do.
My name is Nick Jervis and I have been working with coaches since I started my marketing consultancy in 2003.
I teach all of my clients to focus on ‘easy life marketing’; that is getting their message in front of their ideal clients at the precise moment in time that they are ready to buy their coaching services.
Not all marketing tactis fit into the category of ‘easy life marketing’, in fact some go out of their way to make it very hard and costly to use them to attract coaching clients. Yet sadly, many of the so called ‘coach marketing gurus’ only teach the method that they know to market a coaching service, because that is ALL that they know how to teach.
Being a marketing man through and through, I always come at the business of attracting new coaching clients from a “What is the easiest and most cost effective way of generating coaching clients for my coaching client?”.
I don’t start with the marketing tactic, I start with my client and their clients, then work out the easiest way to bring them together.
The good news is that it is usually far easier to attract your ideal coaching clients than you might think.
It doesn’t involve complicated facebook advertising campaigns or thousands of hours of video marketing.
It does involve some time and effort, but not as much as you might think, and the truth is that usually two or three consistent marketing tactics, automated and leveraged as much as possible, will provide you with all of the clients that you want and need.
I have one coaching client who only uses one marketing tactic to generate all of his new business. I do not advise this, as only having one of any number can be a dangerous thing as if something goes wrong with it, there is no back up in place.
However, two marketing tactics in place is often enough.
First, you must understand whether your Marketing DNA is Nurture or Now. I can shortcut that for you in that 99% of all coaches have a Marketing DNA Nurture business.
Your sole purpose of all of your marketing is to grow your email list. From your email list, you will sell as many of your coaching services as you want or need to.
Therefore, your website must offer ‘items of value’ in exchange for your visitors email addresses so that you can earn the right to present your services to them.
Once you have this entire process automated, your email list will grow month on month as will your sales.
To discover precisely how to do this, click the button below to download my Coach Marketing Guide.