How much to spend on Google Ads? Having managed many Google ads accounts since I started offering this service in 2008, I have learned a lot from in excess of £10 million invested into Google by myself and my clients (from a quick tot up inside my Google Ads management account). A lot of it …
Should you allow Google Ads Auto Recommendations Or Not? DEFINITELY NOT as I will explain while I show you How To Turn Off Auto Applied Recommendations In Google Ads! I recently had to spend an hour undoing the changes made by a Google Rep AND Google Ads Auto Applied Recommendations. One of my Google Ads …
If you now know your number (you do, don’t you), then you will now know how many people are finding your website every month. Let’s have a look at what this means by looking at one of my websites Google Analytics numbers: Users: 1,023. This is the total number of people visiting your site in …
Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race …
I am not a fan of ‘get rich quick’ schemes or ‘success hacks’, as each imply that you can achieve amazing results with very little skill or application. If you have been in busy for any length of time, you know that good results do take time. I always like reading The Sunday Times “How …
I had a revelation when speaking with a client last week. At my age, I don’t get as many of them as I used to, so I thought it was worth sharing it with you. I was talking to this new Google Ads coaching client and suddenly I realised why most people get it so …
There are one million different ways to get new clients for your business, but in my experience of growing service based businesses, there are only four cost and time efficient marketing methods for attracting new clients. These four methods are the best ways to get new clients for your business and I am going to …
If Google Ads don’t add up, stop doing them, is the advice I have given to several people recently. Why would I say this, when, I am usually a huge advocate for Google Ads? I adore Google Ads because they are a fantastic form of attraction marketing – meaning that it gets your services placed …
It suddenly struck me yesterday how selling and marketing your services can be incredibly similar to how people behave in a personal relationship. I see the same sorts of traits in people trying to sell their services as I have seen with many different people in how they are in their relationships, so I thought …
I had a lovely fishing trip with my brother and our two sons recently. Now it isn’t that we both love fishing, we just fancied some time together talking nonsense on the water. The fishing part was the excuse we needed to make it happen. It was a perfect day. The sea was calm, the …
