Nick Jervis Use OPPP to improve your website conversion optimisation. O – One P – Purpose P – Per P – Page You must have one overriding activity that you want your visitor to take on every single page of your website. This might be a different purpose on different pages, but each page has to be …
I had some great responses to my question about why people have not yet started generating easy client instructions and referrals by using email marketing consistently. This first one is a good one that I have heard at least 100 times before, so I am going to start with that: “I haven’t started using email …
I was excited! I had been searching for a new service provider to fill a gap in my support team. I am not one for hiring, but I am a huge fan of outsourcing. I narrowed my search down to just three businesses who could provide the service that I needed. I made contact with …
I have always been about taking action rather than talking about it. Sadly, I know from my time in a mastermind group with many business owners just last week that this trait of mine to get on and take action is far from normal. I have heard the same people talk about doing the same …
I keep telling you that email marketing is fantastic for your business, but nothing speaks louder than people already doing it, so here are a couple of comments from real business owners about email marketing and what it has done for them. These are solicitors too, a more sceptical bunch you will not find. If …
It is undeniable that Steve Jobs was a business genius. He twice made Apple great and it isn’t doing so badly today even though he is no longer with us. When he came back to Apple he famously cut a lot of products from their offering and the company soon became profitable again. He said …
I gave you some reasons last week why it is so absolutely vital that you have an email list and that you communicate with it consistently. I have some good business friends who asked me for advice about how to arrange their new book launch. I started off by telling them to grow their email …
What is this mysterious thing that increases the value of your business when you sell it? When I reveal it, don’t dismiss this as it is based on cold, hard evidence. I have worked closely with people that buy and sell business for a number of years, and they all say the same thing. The …
I have spoken with a lot of consultants recently who have everything that they need to sell their consultancy services. They have great expertise, they know the way to deliver value to their clients through their intellectual property, systems and processes, but they just can’t, won’t or haven’t managed to sell any of their consultancy …
I had a lovely fishing trip with my brother and our two sons recently. Now it isn’t that we both love fishing, we just fancied some time together talking nonsense on the water. The fishing part was the excuse we needed to make it happen. It was a perfect day. The sea was calm, the …
