I know that a lot of experts struggle with pricing. They may still be charging hourly or daily rates (which is the completely wrong way to do it – ask me if you would like to know more) or a fixed rate, but when you present your price as an expert you should never discount …
I have had several conversations with several experts recently who have hired marketing assistants but not had the results that they were quite expecting. They thought they were going to solve all of their marketing challenges, but they haven’t, so now what should they do? On each occasion, there was a very good reason for …
Do you need a marketing plan to grow your expert business? Are you doing reasonably well but want to do a lot better? Would you like a daily plan to follow that will not only prove your expertise but will also bring clients to you: consistently? There is a way to do this. There …
