What is my methodology when it comes to growing a business? In other words, why should you listen to me instead of the many other people who might be able to help you grow your business.
In all of my years of marketing service based businesses since 1991, I have tried every form of marketing imagineable.
I realised that there were two types of marketing:
Marketing where you are pushing your sales message in front of people who have not gone searching for it; and
Marketing where your message appears in front of your ideal client at the precise moment in time that they are looking to buy your services.
Group two leads to more conversions, less fricition and less time between first contact and the sale.
For those reasons, I only focus on group 2 forms of marketing for my business and for all of my clients.
Here are my core methodologies. You can follow the links to learn more about each one:
- Easy Life Client Attraction. I am all about getting clients coming to you, not you having to chase around desperately trying to find your next client. If you follow my systems and processes, you have more than enough clients queuing up to work with you.
- Your Business Marketing DNA. From my experience of markeing service based businesses since 1990 whilst employed, and full time through my business growth consultancy since 2003, I can tell you that most marketing fails because it is the wrong type of marketing for the business in question. Understand your DNA and you will only choose the right types of marketing for your business.
- Items Of Value. When you know that your business marketing DNA is NURTURE, you will soon realise that you will not have much of a business unless or until you have one standout Item Of Value, and once you see how well that works, you will then create many, many more.
- Consistency
Be you, and only you. Your ideal clients will hunt you out.
Some Business Secrets / Home Truths
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