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What Is The Ideal Blog Post Length?

December 23, 2020 By nickjervis

If you are serious about blogging, one of the first questions you will want to be able to answer is “What is the ideal blog post length?” With some examples and some background information, I want to answer that question for you now.

Nick Jervis Answers What Is The Ideal Blog Length
Nick Jervis
My name is Nick Jervis. I am a small business marketing consultant and have been blogging since 2003.

If I had not started blogging, and then turning my blog posts into my weekly email marketing newsletter, I would not have a business today.

Blogging brings thousands of people to my websites every month, and many of those buy my books, download my free guides and then at some point in the future, they buy my products such as The More Clients Academy, or ask me to sign up for my PPC Consultancy Services. They also buy products using my affiliate links.

Blogging is vital for any consultant, coach, mentor or expert.

Now that you have some context, let’s dive into the ideal blog post length.

What Is The Ideal Blog Post Length?

The simple answer is that the ideal blog post length primarily is the length that you need to convey all of the answers to your prospects ideal clients, prove your expertise in this area and to persuade them to part with their email address to discover more.

Ultimately, if you are blogging, nearly all of your sales will come from people who are on your email list. So many bloggers do not realise this, or blindly ignore this fact, but I can promise you that this is true.

Think about this for a moment. If someone arrives at your blog post and reads one article from you, then hits the back button and disappears, they are lost to your forever. You had one chance to make the sale to them and you failed. Game over.

However, imagine if that one person arrives at your website, reads your blog, likes the way that you answer the question that they typed into Google and decides to discover more, because you offer a very helpful guide providing even more advice on the topic of your blog.

They download your guide by providing their email address, then they hear from you every week forever more. In some of those emails, they click on your affiliate link and buy a product that you recommend, because by now they know, like and trust you. You have hundreds of people join your email list every day make sales every single month.

If you want more information about how to make money blogging, you should click the button below (notice how I am doing as I suggest you do here – I always practise what I preach):

How To Make Money Blogging 7 Day Mini Course- Click to sign up now:>>

So, the first answer to the question is that your ideal blog post length has to be long enough to answer your prospect’s question, prove your expertise and persuade them to part with their email address in exchange for an ‘item of value’ to them.

Ideal Blog Post Length With Examples

In my experience, you can have a successful (meaning at the top of Google) blog with a length from as little as 500 words to as many as 5,000 words.

Here are some of my best performing blog posts so you can see the variety of lengths:

  • Best hot tub vacuums. 1,113 Words.
  • SEO For Solicitors. 4126 words.
  • Underperforming business partner. 1362 words.

You can see that each of them is past 1,000 words, and the most competitive one, SEO for solicitors, is more than 4,000 words long.

If the length scares you, don’t let it. I wrote that article in many different sittings.

One of my sayings is “Perfection kills momentum”, and every business desperately needs momentum. So my advice is to do what I do, start a blog, and then come back to it and grow it when you see it starting to get some traction.

Conclusion “What Is The Ideal Blog Length”.

In summary, the answer is more than 1,000 words but as long as it takes to persuade someone that you really do know what you are talking about them and entice them to discover more.

With that in mind, if you would like to discover how to make money blogging, click the button below:

How To Make Money Blogging 7 Day Mini Course- Click to sign up now:>>

Filed Under: Blogging

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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