Understanding Google Analytics For SME’s

November 2, 2020 By Nick Jervis

If you now know your number (you do, don’t you), then you will now know how many people are finding your website every month.

Let’s have a look at what this means by looking at one of my websites Google Analytics numbers:

Users: 1,023. This is the total number of people visiting your site in one month. If you have been in business for any length of time I would expect your site to be at around 1,000 per month. If you have added new content that answers your ideal clients’ questions consistently (as per my plan in The Law Firm Growth Formula (not just for lawyers) – https://amzn.to/35jCwNQ) it should be anything from 3,000 to 10,000+ per month. When you have that many visitors you have a lot of enquiries for your services.

New Users: 1,014. As it says.

Sessions: 1,102. The total number of time those users have been onto your website.

Sessions per user: 1.08. The average sessions per user (some people come back more than once – so you are doing something right).

Page Views: 1,421. The total number of pages that your users hopped around on.

Pages/Session: 1.29. As it says. If you can beat 1.5 here that is good. If you can beat 2 then you are really engaging your visitors.

Average Session Duration: 27 seconds.

Bounce Rate: 87.75%. This is the percentage of people who arrive at your website, view one page and the leave. I need to have a little rant about Bounce Rate because some people become fixated with it. Many of you will have a bounce rate of 70-80%, but this does not always mean that your website is broken. If you ensure that each page on your site for each of your services answers all of your ideal prospects’ concerns and takes away any doubt that they should contact you (again, covered in detail in The Law Firm Growth Formula), then one page is often enough for them to give you a call to discover more about your services.

If you have more than 1,000 people a month visiting your website, next week I am going to share a tool with you which can instantly increase the volume of enquiries for your services.

For clarification, these figures are from my hobby website totallyboaty.co.uk.

Simply click the button below to download your Google Ads Whitepaper immediately:

“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.