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The Best Ways To Get New Clients For Your Business

September 10, 2019 By nickjervis

There are one million different ways to get new clients for your business, but in my experience of growing service based businesses, there are only four cost and time efficient marketing methods for attracting new clients. These four methods are the best ways to get new clients for your business and I am going to share them with you now.

Nick Jervis Explains The Best Ways To Get New Clients For Your BusinessMy name is Nick Jervis, and before launching my marketing consultancy in 2003, I was a solicitor for 14 years. Throughout the time that I was a solicitor I also carried out the marketing of legal services. It was in doing this that I discovered my real joy in work came not from working on client files, but by putting in place marketing systems that delivered a steady and consistent flow of new clients to my firm.

I revelled in testing new marketing initiatives; some flew, some bombed.

Since I set up my marketing consultancy in 2003 I believe that I have tried and tested every marketing method available to a service business owner.

  • Television advertising (several hundred thousands of your finest British pounds)
  • Radio advertising (smaller than TV, but still a good marketing spend)
  • PR (£5,000 per month with a top London Agency)
  • Google Ads (several hundred thousand pounds)
  • Facebook advertising
  • National Newspaper Advertising

You name it, I have tried it and tested it. A lot of this spend was my own spend not client money as I have launched several separate companies selling legal services and promoted them.

In all of these tests, I have discovered that there the best four ways to get new clients for your service business are:

  • Your website
  • Email marketing
  • Google Ads
  • Referrals.

The Best Ways To Get New Clients For Your BusinessLet me explain a little more about them and why they are so successful.

First, let me highlight that each of these methods is a form of ‘Attraction Marketing’. What this means is that someone finds you at the precise moment in time that they are ready to buy your services and gives you a call. Perfect!

Some of the methods above that I mention are not in the ‘Attraction Marketing’ camp, but instead fall firmly into the ‘Interruption Marketing’ category. For example, someone is reading their daily newspaper, not with the sole intention of finding a legal service (which I was promoting) but to read their daily paper.

The chances of them putting down their ‘wheatochuffs’ breakfast cereal to call for legal assistance is very slight, which is why it is a less effective form of generating new clients.

Likewise, if someone is watching their favourite soap, for example Corrers/Coronation Street and sees an advertisement for a law firm, how many rush to pick up the telephone?

I can tell you that, actually, quite a few do. However, not all leads are created equal, and what you find with ‘interruption marketing’ leads is that they are generally a lot lower quality than ‘attraction marketing’ leads.

Lower quality leads means that you need many more of them to generate any reasonable volume of new clients.

Now that I have explained why ‘interruption marketing’ methods of marketing such as TV, Radio, Facebook (and other social media platforms) are much less effective, let’s look at the best forms of marketing; the ‘attraction marketing’ methods.

Your website

Let’s imagine that your ideal client is looking for help with the precise service that you provide.

She heads to Google and types in your service name plus the town where she lives, which also happens to be the town that you service. It seems that you have done your job well and she finds you at the top of Google. She likes your website and as you have made it so easy for her to do so, she gets in touch with you.

You do a stellar job on the telephone and she asks you to help her.

Simple, isn’t it? This is what your website should be doing all day, every day, for you.

If it isn’t, you might want to read my book, a bestseller on Amazon, entitled More Clients From Your Website:>> 

Google Ads

If you get some clients from your website, but not as many as you would like, then Google Ads is the fastest way to dramatically generate more clients for you.

The reason that it makes Google more than 16 billion dollars per quarter is that it works for Google but also for every business owner using it.

Someone heads to Google, types in your service, sees your advertisement and clicks on it.

People forget the genius of the Google Ads business model. Before Google came along you had to pay for your advertisement whether it produced any enquiries for your services or not. Google comes along and says “Nah, that method is old hat. You just pay us every time that your advertisement works, for each click through to your website.”

If it didn’t work, you didn’t pay. But it worked and continues to do so for the millions of businesses who rely on it every month to generate new clients for them.

In my opinion, it is the best method for generating new clients QUICKLY.

To discover more about Google Ads, download my Whitepaper by clicking the button below:

Google Ads Whitepaper – Generate More Clients With Your Google Ads Spend. Click Here Now:>>
 

Email Marketing

Email marketing is my second favourite form of marketing after Google Ads.

Whilst it may seem like ‘interruption marketing’, the method that I teach my clients for using it is that they only add people to their email list who are interested in their services.

Many people talk about buying email marketing lists and hitting them cold. I cannot stand that and do not recommend it. That is ‘interruption marketing’.

What I teach is offering someone an “item of value” for which they are prepared to exchange their email address with you in exchange for it. They find you at the time that they are researching your service, download your “Item of value” and then, because you are a good service business owner and you are serious about growing your business, you keep in touch with them every single week until such time as they are ready to buy your services.

Guess what happens at this point? Because you have kept in touch with them and convinced them of your expertise, you are the only person providing your type of service that they contact. You have eliminated your competition!

Email marketing is brilliant!

If you are not yet doing it, or are doing it but it isn’t producing a steady flow of new clients, download my email marketing blueprint by clicking the button below:

Free Training – Email Marketing Mastery. Click Here Now

Referral Marketing

Referrals are fantastic because someone asks a person they already trust to recommend someone and when they do, naturally the person chooses that person to help them.

It is ‘attraction marketing’ because they are actively seeking your services and are delivered to you by a trusted friend.

Which is why it surprises me when I ask a business owner which forms of marketing are working well for him/her, and he/she replies by saying referrals.

The surprise for me is that I next ask them what they do every month to grow their referrals and they say ‘nothing’.

If this applies to you, putting in place an active referral plan can make a dramatic difference to your business.

Click the button below to download my guide below to discover more:

Get Predictable, Steady & Consistent Flow of New Clients. Click Here Now

The Best Ways To Get New Clients For Your Business

More likely than not, you arrived at this page because you Googled “The Best Ways To Get New Clients For Your Business” and I have just answered that question for you, based on my experience of marketing service businesses since 1991.

You will see that I have just used method one to get you here.

Method two will be in play if you download any of my free guides, which I strongly advise you to do. There is a lot of value in them, because they are my “Items of Value”. I must provide you with value in exchange for your precious email address. I fully understand that, which is why I give a lot of value away free of charge.

Why now download one or all of the items above and see for yourself?

Filed Under: Email Marketing, Google Ads For Business Owners, Referral Marketing, Website Optimisation Tips

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How To Get Clients Fast

Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

Best Selling Amazon Author

Two best selling marketing books on Amazon:

Best_Selling_Marketing_Books

“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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    Nick Jervis SME Marketing Consultant

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