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Nick Jervis

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Running Your Own Google Adwords Campaign As A Business Owner?

July 11, 2018 By nickjervis

I had a lovely fishing trip with my brother and our two sons recently. Now it isn’t that we both love fishing, we just fancied some time together talking nonsense on the water. The fishing part was the excuse we needed to make it happen.

It was a perfect day. The sea was calm, the sun was hot and the fish were seemingly quite peckish.
It was a four-hour fishing trip so there was plenty of time to talk with the owner of the business. It turns out that he was a smart chap, in many ways. He used to be high up in the Government in fisheries, so he really knew his stuff.

He was also smart because we got onto the topic of marketing (he did ask, I promise) and he explained that he used Google Adwords. However, there were two major things that he was doing wrong that if fixed would make a significant difference to his business.

  1. He did not realise that a major part of his business was selling Surgery Expertise.
  2. He was making the most common mistake on Google Adwords which explained why his competitors were more often than not above him in the search results.

Surgery Expert Services

Remember that I recently explained that whether you sell Band-Aid Expert Services (Marketing DNA Now) or Surgery Expert Services (Marketig DNA Nurture) dictates your marketing strategy.

Well, by and large the fishing trips are a Surgery Expert Service sell. If someone is researching fishing trips from Wales online it is more likely than not that they are looking to go at some time in the future rather than immediately. This was the case with myself and my brother. We booked the trip some months ago.

However, the only option on his website was to “book now”. There was no offer of a detailed brochure with prices and pictures in exchange for an email address.

Why was this important? Well, without it that lovely chap is losing a lot of potential business. The people who look but are not yet ready to book will leave without taking action. However, if they saw a chance to download a brochure and booking form they would more likely than not do so.

Why would this be so important?

Because once he had their email address, using the system I teach in my Expert Marketing Plan – – he would keep in touch with everyone who downloaded his brochure at least once every month.

Now that person who wasn’t ready to book receives one or two more emails from the fisherman and the second one lands just at the right time. The person receiving the email immediately returns the booking form or books online. The MOST important part of this system though is that now that person booking is not looking at his competition, they are just going straight to him, no questions asked about price.

This is the best way to sell his services.

He is now in a category of one. He is the only expert, the only fisherman, they are asking to take them out on a fishing trip! His business will be more successful when he implements this strategy, which he assured me he now will.

How often do you find yourself in a category of only one when selling your services? If not enough or at all, download my guide below to see how you can do this consistently, thereby allowing you to sell your services at the price you desire and deserve without any difficulty.

I will come on to the big mistake he was making with Google Adwords in the next article. I can almost guarantee that if you are running a Google Adwords campaign you are making the same mistake too.

 

Expert Business Growth Plan & Resources. Click Here To Download Now

Filed Under: Google Ads For Business Owners

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  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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