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Nick Jervis

Helping Service Business Owners To Grow Their Business & Enjoy Their Life

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How Do You Know If Your SEO Is Working – Business Owners Guide.

November 12, 2019 By Nick Jervis

If you are paying someone to do SEO for you and you are not seeing an increase in both the number of visitors to your website and ALSO an increase in enquiries for your services, you are wasting money on SEO.

If you do not currently check both of those numbers each month, you need to start right now, otherwise how you can calculate your return on investment?

In my vast experience of SEO companies (having spent tens of thousands of pounds on their services), I know that they will try and confuse you with all sorts of metrics, such as reducing your ‘bounce rate’ or showing that you are top of Google for the keywords ‘Business Owners in Bristol with two left feet’ (in other words search terms that will not win you any new clients), but the metrics above are the ONLY numbers that matter.

Sometimes SEO companies will show you that you are getting more visitors, but if that doesn’t convert How Do You Know If Your SEO Is Working – Business Owners Guide.into more enquiries for your services, it is because, more likely than not, they are targeting keywords that whilst leading to more traffic to your website, will not produce new clients for you.

You might see the visitor numbers rise, but because there is no ‘buyer intent’ behind the keywords, these additional visitors will not turn into fee-paying clients.

By way of an example, if you were a Consultant, your SEO company might generate results for the search term “How to become a business consultant.” This term is not going to produce results for you, so whilst it might attract people to your website looking to start a consultancy, it won’t attract the clients you are looking for.

A good tip for finding keywords which will convert into clients is to use Google Ads first. This way, you can instantly see the results and know that the right keywords are converting and then target them with SEO as well (which takes much longer to achieve results).

The other thing to be really wary of is that Google tailor’s your search results based on your search history. I am often told by a prospect “I am at the top of Google for XXX which is really good.”

When I explain to them that for me they are on page 30 of Google for that search term, they believe that I am mistaken. However, the truth is that because they kept on searching for their own business name in the results for a certain search term, then clicked through to their own website, Google moved their firm up to the top of the search results for THEIR computer (but not for anyone else).

Are you spending money on SEO services?

If you are spending money on SEO services, the only way to be certain that your SEO is working is to see an increase in monthly visitors to your website AND an increase in enquiries for your services. If both of these things are not happening, it is time to stop SEO and save yourself some hard earned marketing budget. You could then use this saved budget to purchase Google Ads services for which you can instantly measure the increase in visitors and enquiries for your services (and see the immediate increase in income from it too).

If you would like to discuss Google Ads or your current SEO campaign with me, I am happy to help. You can request a free copy of my Google Adwords Whitepaper by clicking here :

Google Ads Whitepaper – Generate More Clients With Your Google Ads Spend. Click Here Now:>>

Filed Under: SEO Search Engine Optimisation

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Why Me?

  • I focus on marketing that brings clients to you when they are ready to buy your services (easy life marketing I like to call it).
  • I ensure that every penny you spend on marketing creates a return on investment for you. Vanity marketing does not pay your bills, so I won’t let you do it.
  • I have been marketing service businesses since 1991.

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Two best selling marketing books on Amazon:

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“Before we started working with Nick, we had no clear idea of our paid traffic strategy.

We knew there were people looking for what we offer, but we just weren’t getting them landing on our website, and when they did, they weren’t converting in the way we wanted them to.

That’s when we enlisted Nick’s help, and it’s made a profound difference both to the number of leads coming into the business, but the quality too.

He’s helped us bring in several very high-quality leads, which will be worth many hundreds of thousands of pounds, as well as helping our website become better and more conversion-focused too.

I couldn’t recommend Nick more highly – if you’re looking for more leads and more sales, it’s a no-brainer to have a conversation.

Elliott Myatt, Play Area Hygiene Services, Kingsbridge.

“I run an HR business dealing with the nasty bits of HR (disciplinaries, grievances, terminations, etc). I have been working with Nick for 12 months now and it has really changed the quality of leads I am getting. My website is now attracting the right type of clients and brings in a lot more quality, and easy to convert, leads. Nick is clear in what the marketing priorities are to get me the results I want. Very easy to work with and cuts to the heart of the matter – no excuses!”

Carolyne Wahlen, GAP HR Services, Goring

“After working with Nick on our Google My Business strategy we are now ranking in the “Google 3 pack” and generating leads purely from our ranking!Nick also carried out a fee review resulting in a fee increase of 40% and no detrimental effect to volume. Double whammy with increased leads and increased income. Well worth taking the time to talk to Nick and definitely worth working with him going forward, it’s a no brainer!”

David Aggiss, Three Sixty Mortgages, Plymouth.

“Nick’s advice and guidance has been excellent. He cuts through all the noise and brings clarity. His focus is on what is effective and what will achieve the objective. He knows what works and what doesn’t and shows you the best way to approach a strategy.

One particular aspect of marketing was hard to get my head around but Nick made everything so clear and easy to understand. When you speak to him you will see, he knows his stuff!

Thanks Nick.”

Shan Phoenix, Geneva Wealth, Harpenden

Before meeting Nick, I was wasting money with Google, I had a high price per click and a trickle of leads. Now, having worked with Nick for 3 months my Google business page is optimised, my price per click is greatly reduced, customers are finding me and quality leads are flowing! Which means, my Google Ads spend is now profitable with a 3:1 return!

That is why I would strongly recommend working with Nick if you want consistent leads and a greater return on your investment – thanks Nick”.

Richard Linden, The Rent Guarantee Company, Harlow.

“Through Nick’s advice and on going encouragement I have almost doubled my client base and am now looking to take on members of staff to deal with the increase in demand for my services. My success has been in no small way facilitated by my business coaching with Nick. I would, and I do, recommend him to anyone who wants to grow their business.”

Ben Winter, Bristol Wellness Personal Training, Bristol.

“I’m new to google Ads, Nick is managing my ad campaigns and doing a great job, I’m receiving a steady flow of leads with a low cost per click meaning my marketing is paying for itself. Would recommend.”

Wendy Clarke

“Nick’s professional advice, expert knowledge and constant encouragement have proved invaluable this past year. He has helped my business from the outset, offering me support and guidance every step of the way. His services come highly recommended.”

Charlotte Laken – Copywriter

“Nick is an excellent marketing consultant. His knowledge of Google PPC is unparalled. Well worth a chat.Every time I use him my results improve and I make money. Do the sensible thing and pick up the phone to him as you won’t regret it.”

Phil O’Connor, Whitewell Financial Planning, Bolton.

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