I have always been a pretty hard worker, so in the days of yore when I was a solicitor you would often find me at my desk at 7am, long before everyone else came in.
I used to do an hour or two of work before the rest of the office arrived, then around 9am I would head out to the kitchen for a cup of tea and some toast.
Now not everyone was like me. Some people would arrive in the office at 9am then proceed to make their toast and tea and not start work until around 9.30am.
The HR department noticed this trend, so came up with a great idea (in their opinion) to prevent this from happening. They put a sign up in the kitchen forbidding anyone from making toast after 9am and before 1pm.
They made a rule to punish the minority of people who were slackers which affected the other people like me who actually did some work before 9am.
This frustrated me, as the same thing has done countless times when I see our Government (who don’t seem to do any governing these days as far as I can tell) bring in a ridiculous rule to punish the minority which impacts the majority.
GDPR was one of these. Its’ intent was to stop people spamming all and sundry. It was designed to stop the huge businesses who send millions of spam emails every day. By the way, they are all still doing this without any trouble, so it has failed abysmally as most of these things do.
However, what it has done is to terrify the real, genuine business people who wouldn’t spam anyone, to the point that they are scared of sending emails.
GDPR was one of the most common reasons that I received from people explaining why they have not started an email marketing database.
Let me put your mind at rest immediately and completely.
The email software that I recommend is GDPR compliant. Not only does it ask people to tick the box to confirm that they understand that they are going to hear from you, but also the person receiving the email MUST then click a link in the first email that they automatically receive when they enter their details on your website to double opt in (confirm) that they are happy to hear from you.
GDPR does not need to concern you if you use the software that I use and recommend which is included in the email marketing training below.
Now that you know this, what are you waiting for?