SEO Search Engine Optimisation

Do you know how people find your website? Do you know what is working in terms of bringing new potential clients to your website who are keen to find out more about your services, or is it all witchcraft and mystery to you?

If it is the latter, I strongly advise you to change this.

At least once a month I recommend that you carry out an audit and analysis of your website statistics package (Google Search Console is the most effective one) so that you can see exactly what people are typing into Google and the other search engines to arrive at your website.

This will have two major benefits:

1. It will ensure that the page that they land on answers their questions, moving them closer to contacting you; and
2. If it does not, it will provide you with ideas for a new page which exactly answers the questions that your prospects are asking.

You can analyse whether the page on your website that they land on by typing in the phrase or keywords in question actually answers their query.

You may be surprised to discover that when I do this for clients this is rarely the case, which is one of the key reasons why the conversion rate for most websites is well below 1% in that people are not finding answers to the questions that they are asking.

If you think about this, it makes sense. If a user types into Google ‘Where do I find a good marketing consultant’ but then lands on a page of a marketing consultant’s website entitled ‘How to become a marketing consultant’ they will quickly go off the website and back to the search engine results.

A potential client is lost.

We all know that people have no time today, so if you do not answer their question immediately, you cannot expect them to hang around and find the answer somewhere else on your website. Nope, they will go back to Google and let Google find the answer to their question for them. Bang goes a potential client for you!

Improve the page that they are currently visiting and also create a new page specifically answering their questions, and you can instantly increase the amount of enquiries that you receive for your services without having spent any money – often something that most people I tell find very exciting!

 

Free Guide: The 4 Vital Marketing Tactics Every Service Business Owner Needs. Click To Download

The perennial business owners’ question isn’t it? How do I get more traffic to my website? How to I get more of my perfect prospects to my website so that they can discover more about my services?

You know you are good at the service that you provide, so if more people who are looking for your service find your website, you will receive more enquiries for your services and you will generate more clients.

Simple!

However, it’s not quite as simple as it used to be, because our friends at Google changed the rules, again and again and again, making it now much harder to get more traffic to your website without spending a small fortune.

How Do I Get More People To My Website – The Old Rules

It used to be possible to get more traffic to your website by doing the following:

• Write a new, unique article;
• Add it to your website;
• Submit it to article and press release websites, linking back to your website with the keywords that you were targeting; and
• Rinse and repeat this process on a weekly basis.

Sadly (probably sensibly to be fair) Google decided that this was ‘playing the game’, so suddenly all of those links were overnight devalued and actually labeled as harmful.

People who until then had got more people to their website using this method practically overnight lost this traffic. Ouch!

However, you can still achieve some results, but it does take more effort and usually more time.

Google will still reward website owners who had quality content to their website answering the questions that their prospects ask.

How Do I Get More Traffic To My Website – The New Rules

• Write quality content for your website (the longer the better but ideally 2-4000 word articles
• Target much longer keywords for each new page. Whereas you used to be able to target one or two word phrases and achieve results, now all of these results are given to not for profit businesses by and large. So you need to target much longer search terms, such as “How do I get more traffic to my website?”
• When you add new content, post links to your new content on all of your social media channels, proving to Google that you are a real business.
• Rinse and repeat on a weekly basis.

The results will not be as quick or as powerful, because you are now targeting much longer search phrases which by and large will have much lower search volumes, but they will build in time.

The good news about this new process is that most of your competition will not bother to do it. Will you?

If you would like to know the most effective marketing methods for service business owners, click the button below:

 

Free Guide: The 4 Vital Marketing Tactics Every Service Business Owner Needs. Click To Download