Looking to work out your Google Ads Return On Investment? Use my Google Ads Cost Calculator to discover how much income you might expect to make from your PPC Investment.
Google Ads Clicks Per Month
I start the top slider on 300 clicks, as from the millions I have managed since runnning Google Ads campaigns since 2008, this is the minimum number of clicks I recommend each month to produce a consistent volume of new client enquiries.
Website Conversion Rate
If you are unsure about your website conversion rate, a conservative rate is 1%, a good rate is up to 10%.
Client Conversion Rate
How many prospects who make an enquiry about your services do you need to speak with before you land a new client?
If it is 1 in 10, your conversion rate is 10%. 3 out of 10, 30%, etc.
Other Sliders
Once you have adjusted all of the Google Ads ROI Calculator sliders, press the Calculate Your ROI button to see your results: